haphazard marketing system

Not long ago, mens brand in China, the birthplace of Ningbo had a let-made mens brands more embarrassing things, Shanshan suit in a mall to 2 off the price of the sale, said the backlog of old business. The move shattered the hearts of consumers, "Shanshan is not to withdraw from high-end market?"

more strange phenomenon is that of a franchisee Shanshan in a store in the fir fir, the Younger against the surface to sell. Reason is that all suits anyway, customers choose. Two brand ambassador, Fei and Liu Xiang as the challenges in the adidas 2012 wall on both sides of the same things with each other in the eye.

Firs marketing channels mainly franchisee. Jeremy Scott Wings 2.0 "Not very good regional sales, franchisee discount. Corporation provides retail price maintenance suit them two thousand three thousand dollars and are willing to sell, as long as into cash." Zheng Yonggang quite a headache.

1992, Shanshan was first built in the domestic apparel industrys largest marketing network system, relying on franchisees to complete the production, supply and integration. However, as the companys development, Zheng Yonggang becoming increasingly aware that this system is to function effectively, there must be a prerequisite: the markets appetite significantly, the number of goods sold many goods. Once the market demand slowed down, the channel is no longer the channel, and become a "warehouse." Every year, so much inventory, not only to enterprises in the capital to bear on the great loss, and periodic substandard goods, discounted goods seriously damaged Shanshan brand value.

Shanshan even afford the current cost of jeremy scott wings this marketing model is not a garment enterprises to develop the future direction.

1999 September Shanshan Group made "to implement the franchise model, re-market network system," a strategic decision, but new problems began to emerge. Such orders will be, no orders are not given the final say by the consumer, nor by the sub-franchisees, but by the master franchisee closed. Since adopted a buy-out system, when the buyout of the old stock is not completely sold, the master franchisee or less will not be given when the new stock, to sell goods to the old times every franchisee; Similarly, the franchisee for the stock replenishment when the enthusiasm is not high, can not fill not fill.

Domestic mens brand positioning is reflected in particular: all concentrated in the 40-year-old man who succeeded. From the Firs "successful men can not be too cool" to Youngers "Chinas Pierre Cardin", successful, mature, stable China-made clothing is the center of attention. And the prices are invariably limited to 4,000 yuan in 1000.

A decade ago, is positioned a little high-end as long as some, marked with the stigma of successful suit will be able to meet the most recently entered the high-income groups. But todays consumers demand more personalized, "I succeeded, but not necessarily stable, I matured, but not quite satisfactory." The success of mens clothing exclusively domestic orientation will undoubtedly ignore There are many types of success, is also a successful man, Charles Zhang and Liu is definitely a different personality. Reflect the personality in order to better meet the consumers, therefore, the positioning of the successful man also need to be subdivided.

And foreign brands, also aimed at a successful man, they are very accurate positioning is very small. France, for example crocodiles, specializing in the success of mens casual, but focused on sports, and further locked in tennis, so to create a casual tennis brand. Another example is the Golden Fox, focused on golf and leisure, leisure area in the golf and no one can.

Comments: Brand personality is like, like the human personality, to give other people left a deep impression, is the most important factors distinguish different from each other. The failure of domestic brands is that the personality in the consumer mind fuzzy. A brand of charm is expressed through the personality, no personality of the brand can not remember. The mens domestic brands have made the bogey.

see men nike heels 2012 walked the streets of China, we can easily find, only to learn a foreign brand companies business practices, but did not catch live in the real core.

For businesses, branding is the most important. jordan heels

Experts believe that China-made high-end mens brands to break through when there is a misunderstanding on the understanding and hope to enhance the brand by design, but on the contrary, it should be www.jordanisiheels.com brand driven design. The same style of clothing, two different brands to push, the result is certainly not the same.

Domestic mens brand positioning does not solve the problem, you can not develop. If located in the dress suit, should not produce jackets, T-shirts and other products. If the high-end positioning, we must have reached in any high-end, not frequently participate in discount activities, or play a great role for the brand damage.

Fashion Week in Beijing, "SEVEN" to "Colorful China" as the theme, focus on the "Chinese Collar" to lead the Chinese mens fashion, through the use of more width to length of the shoulder position, more fully open the chest, so look handsome stalwart man; "Dragon Prince" and "Dragon Spirit", it is the totem of the Chinese nation - to the extreme interpretation of the dragon culture, through the national pattern, details clever use of Princes efforts to shape a unique brand of mens classic dragon image, revealing the inherent quality of men; "Sheng Dawei" calligraphy culture were cleverly integrated into the clothing design, flexible yet effortless, "Chinese man" Zhiyuan minded temperament, high-spirited upright image highlights exhaustive.

men in the famous lions casual, almost all enterprises are launched at the 2006 spring and summer orders of their own, personal brand theme, such as Rich birds "proud of China, fashion situation", the gentry and Qi 136 "fashion battle", Edinburgh, the "subversive orthodox, fashion man," male leopard wolf "breakthrough", Western Camels "in charge of the future", etc. the one hand, a different theme show business personality of the brands pursuit; the other hand, these different topics, but expressed a common desire, which is innovation. Two years ago, the apparel industry, a senior who spoke highly of Fujians clothing "to remove a trade mark can not see what the brand," intended to criticize the Fujian clothing is very similar, the lack of personality. The good news is that entrepreneurs have generally recognized this and began to seek innovation in all aspects, to seek a breakthrough, and strive to make their products unique. Of course, the company launched its own theme at the same time, the actual actions are not the same, and some really put into action, in colors, styles, etc. to change their products, while others are still in the concept. In any case, has cheap nhl jerseys been blowing the breath of innovation, products, personalized era not far off.

In addition, the Hunan men in the camp, the famous brand "St. West," cheap nba jerseys held in "elegant" as the theme of the conference, its first ever wear release is quite refreshing. 2006 focus on new products based on the professional image-building, efforts to break the traditional, classic style and professional dress each other escape from the fusion of color, capable and experienced professional content and personalized fashion tastes complement each other, the interpretation of the spring and summer fresh and natural atmosphere, publicity of the new era of professional men and women of character and charm.