name design, fine production does not equal high quality

early, many apparel companies that excellent quality, sophisticated materials, expensive, can into the high-end market. However, these conditions are met, it was found and can not be recognized by the high-end consumers, while the low-end groups and that the price is too expensive. Some people prefer to buy discounted season will not buy a brand new international listing of domestic brands.

a result, some enterprises have concluded that the design aspects of the problem, Italy, France, the brand is enduring because of the top cheap mlb hats designers. Many domestic enterprises spend much later introduction of foreign well-known designers, hoping to impress in the design of high-end consumers.

the early 1990s, Beijing Shun Garment Co., Ltd. from Japan, the United States spent heavily invited a world-renowned designer, the designer of the clothing has been the removal of sales and marketing Europe, America and Japan champion. Really live up to the designer, devised a very elegant, personalized shirts, shirts in the Japanese market this year set a single-product selling apparel record. Along the US-excited, this shirt into production immediately. However, the fact that contrary to all expectations, this shirt business in China, less than expected sales of 1 / 10, a large number of product backlog. Companies finally realize that foreign designers is based on the design basis of Western culture, new era hats Chinese and Western cultures vary widely, many foreign consumers that classic style in China is not accepted.

ambassador is made to seek the most enthusiastic and most men failed link. "Which big name stars on whom to not only increase costs and undermine consumers understanding of the brand." Industry commented. Shanshan Liu Xiang as an ambassador was invited, but would like to promote calm personality Shanshan suit, however, it achieving its purpose. Some men dress brand please Jordan Chan to do voice in the public eye, Jordan is funny, kind of image, brand personality is loaded element does not include these two points, the image of the consumer voice is difficult to see from these two clothing brand positioning.

Comments: domestic garment enterprises learn foreign brands only "technology", people do not know the "technology" for its strategic services. Only flowers, not flowers, apparently did not learn "Scriptures."Not long ago, mens brand in China, the birthplace of Ningbo had a let-made mens brands more embarrassing things, Shanshan suit in a mall with two off the price of the sale, said the backlog of old business. The move shattered the Shanshan brand of high-end positioning in the minds of consumers. Even more surprising phenomenon is that of a franchisee Shanshan in a store in the Firs, Youngor front face selling. Reason is that all suits anyway, customers choose. Two brand ambassador, Fei and Liu Xiang as the challenges in the wall on both sides of the same things with each other in the eye.

Firs marketing channels mainly franchisee. However, the regional cheap baseball hats sales is not very good, the franchisee on the discount, which can not control the head, excessive discount has seriously damaged the Shanshan brand value. In September 1999, Shanshan Group made "to implement the franchise model, re-market network system," a strategic decision, but new problems began to emerge. Such orders are not set by the market is not the final say, but by the main franchisee closed. Firs on the market demand information is obtained, where the master franchisee, this situation can not really understand the market of enterprise needs. As a consequence, Shanshan image of the terminal, the terminal influence is cut off, unable to reflect the brand image.

fashion business casual: urban leisure series seasons theme is "Urban attractive men. " Products include: Shirts, T-shirts, casual single-West, casual trousers. nike air more uptempo Designers using 100% cotton, cashmere, silk and other high-quality natural fabrics, with exquisite tailoring and details on the full advantage of quality, the success of the noble men, fashion taste reflected in the details. In color, the designer has made a breakthrough in printing jumps on the basis of solid, bright color stripes, have ruled, twill, irregular lines, etc., out of the monotony of traditional business shirt and boring, no matter for business men during working hours, full time entertaining charm.

city holiday leisure: leisure series fashion seasons theme is "Urban dynamic man. " Products include: Shirts, T-shirts, casual jackets,

jeans. Designers using the double mercerized cotton, 100% natural cotton fabrics, etc., in the quality of a dominant position, particularly suitable for use in the summer and cotton fabric moisture permeability and give full play, with ken griffey shoes details on the denim, knitting, etc. and other subjects as well as in the design of new technology on the use of stitching, embroidery and other fine details, match the seasons most popular bright colors (orange, green, yellow, red, beige), let the men in outdoor leisure activities and appointments in full dynamic fashion charm.

weekend sports and leisure: leisure series this seasons theme is "Summer Men on the sun. " Fabric is very rich sense of color, bright, colorful floral print summer pattern with the yellow, green, blue, color, etc., to bring out holiday feeling relaxed, so that men can take vacation to enjoy a pleasant holiday.

February 21, 2006, seven wolves released 2005 annual results announcement Express. In 2005, main business income of 312,828,700 yuan, 107,044,800 yuan main business profits. Companys main business revenue growth of 27.36% over the previous year, operating profit growth of 21.47% over the previous year, mainly due to: fund-raising projects --- projects in high-end leisure jackets, national marketing network, and gradually put into the construction of the project promote the production and sales further expand the scale; in 2005 to further strengthen the product development, and construction of the terminal in the sales force has increased, making the company competitive in the market to further strengthen and maintain a good production and sales situation.

Reporting period, seven wolves financially sound company with total assets of 407,390,600 yuan, net assets of 322,111,500 yuan, asset-liability ratio 18.72%. Total assets of the reporting period the company grew 18.16% over the previous year, net assets increased 7.40% over the previous year, total assets and net profit growth was mainly due to: the company to invest more heavily in fixed assets during the year and the cumulative operating profit this year.

Since February this year, Lee Lang, President Mr. Wang Liangxing personally led the senior leadership of all 70 people participated in Tsinghua University School of Continuing Education Tametoshi Lang, senior manager of training courses tailored to learn. Through the study at Tsinghua University, so that all managers unifying concept, unified values, feelings of modern management mechanism innovation boost.elegant suit is the best expression of clothing types. In response to the theme of the black tide, pure color this fall season, will wear black clothing. Many brand launched the "black with black" design, many of which are innovative for. To make a more layered black clothing, designers are using all possible ways on the foil material, such as with a sense of light with a thin black jacket design jeans or black leather jacket with wide trousers, in order to visually create a contrast effect, so that "black with black" is more three-dimensional fashion. In addition, to be different, you can carefully choose black clothing inside the shirt, for example, can wear a design concept art from the Baroque era, with the Russian national character design and dark dot shirt, black clothing so unique.

Obscure dark suit with dark-colored clothing jordan heels to show the level of a sense of elegance to send men into winter this year, another great match. Such as the classic striped suit, autumn and winter this year, according to different preferences, different shades of brightness stripes style, Versace stripes obviously, with the main theme of the relatively strong dark, put on the body will look slender, with a silk inside shirts, more gentle. Gucci stripe suit is different, darker stripes, but more emphasis on a suit and tie on the Logo pattern of three-dimensional.

Handsome reminder: the formal look wearing a dark suit and the Department, it is best to wait until the weather is cold, when worn, or a grand occasion wear. Contrast striped background nike heels with a large striped suit and not suit everyone to dress nice, taller people to wear looks better.not let the ladies in the fall and winter becomes infinite tenderness, has become the men of the protagonist. Velvet perfectly captures the men hidden in the heart of gentle mood, so that soft shiny material into their inner world the best endorsement. From the trend of men with velvet are some of the ringing of the big brands, Ar-mani, SalvatoreFerragamo, CalvinKlein, the main trend of the big brands make you heart?

bright velvet makes sense in itself is already very heart. CalvinKlein as a bold attempt to promote can wear a full set of the same color as the velvet suit. If you do not want too much publicity, as SalvatoreFerragamo can learn to match a different material, such as dark green velvet jacket and a dark plaid Trousers mix, creating a rich texture.

To highlight the characteristics of velvet fabric, we must try it with other fabrics together with the effect of wear. Such as colorful and long velvet coat, which can wear cotton T-shirt or a shirt with printed detail. In cold weather, you can also wear a nice wool neck scarves, both casual, and warm.

Handsome reminder: velvet fabric is quite distinctive, glowing under the light effect, you can wear in the grand occasion. If you worry too much eye-catching velvet clothing, recommended that men nike dunk heels wear velvet jackets separately, or wear a velvet collar of the suit, can enhance their current degree.