Therefore, "the citys new casual" in style, color, fabric and craft standards aimed at high-end market prospects, combined with real-life business in the city Men living conditions, efforts to show the man the city an elegant, relaxed, very calm and relaxed way of life, is a history and culture through the city after the style of sedimentation.

refined USP: "delightful and pleasing to the eye by a man" to nike dunk heels become the citys new casual

selling proposition for each product USP (unique selling proposition) is to ask the product targeted selling. And this selling point is not merely the technical content of the product itself, company background, people orientation. You can also consider the packaging, color, store locations, and so on.

"new urban casual" advocacy "laid-back way of life" is a success-based, forms of leisure, while the "new urban casual" content on the product convey a more modern man decompression core values. Therefore, a targeted consumer group from the product received a kind of spiritual ownership and identity, will make a man "delightful." Pleasing to the eye it? Is the "new urban casual" fresh, elegant, eye-catching products, establish unique temperament. Therefore, "the citys new casual" to influence men through the product life, which has become the pursuit of a spiritual man.

Second, the product strategy: to break the homogenization, highlighting sales advocating

only to extract a distinct product name, USP external circumstances is not enough only the product itself to differentiation strategy, in order to fundamentally different from other men, be possible to establish a strong brand, long-term win the market.

"new urban casual" nature of the performance to be fully, clearly, the consumer advocate can enjoy and create sales potential release into the key. Therefore, different men for urban living conditions, introducing the Kingsway family, "the new urban business casual", "new city holiday casual", "City travel new casual" to highlight the selling proposition.

in design pleasing design on the theme, in the traditional craft into casual style based on the unique urban men through advocacy leisurely life, focusing on consumers spiritual communication. The design of the product introduced some new ideas and popular elements, jordan heels process, also increased the bold individuality of expression.

dissolved in high-tech nano-fabric fabric technology to meet the functional return of the concept nike heels of structure and a new wave of technological change. In the "new urban casual" in nature and rub into the healthy, elegant elements, emphasizing the details of the changes in the overall performance tends to concise, elegant, so to maintain the citys image of a man, but also has strong randomness, you can in different combinations to achieve an effect of changing clothes.

end stores in the stores on the face of consumer products group is a window to create a terminal store atmosphere, highlighting the product theme, in order to achieve pleasing results in order to please the mind relaxed space to meet the man in the face of fast-paced urban life and work, they can totally feel the "taste, with your heart," the product content.

whenever the design, we always think of the same name MarcJacobs LouisVuitton and brand portfolio. Must balance the two top international brands, just launched last season with the childrens series, inevitably worry that he will focus emphasis on "natural" brand of design. But Marc brother to Hong Kong earlier presided over the LV store opening, has said publicly: "work at LouisVuitton, my duty is to extend the brands tradition of extravagance; and in MarcJacobs, compact design is mainly based, both in design there is no conflict. "phrase so obsessed with brand fans, no wonder the accessories MarcJacobs high last year, according to LVMH Group, the brands total sales list. Since the 1995 launch of the brands mens series, playing safe design of the suit has become the main brand  series of Must-have choice. If compared with the early design, the design of the current spring and summer style with a strong Minimalsim, pink design with StraightLine comfortable cut, carefully obvious that a griffey shoes change in recent years become the main  "aging" of the image.

favorite design Marc brother who always think its good for striped design, the design of the new season, the master Zaishi clever, striped design to match a variety of strong Layering effect. If compared with the Deputy ken griffey shoes  of MarcbyMarcJacobs main s Collection series has always been simple and the details of the design  weight, but Marc brother want a change in the primary season  mature sense of escape than to spend the pink variety of design, but also to "beloved" in Mouse pattern by adding the position of the collar and chest than usual LogoPrint design, stripped HardSell taste, have made the series interesting gift. In addition to the usual suit series, a variety of stylish and comfortable GolfJacket, the focus this season is the brand, design, casual wear full English style, successful season with a brand new dynamic "type" like.Trousers sold as a single product to speaking, sales in large stores in a certain degree of difficulty. Compared to other brands of mens and womens wear, trousers difficulties do exist in the business. Such as large shopping malls are now the majority of its own business strategy-based brand management, each store has its own characteristics of clear positioning of the brand approach demanding, especially in the display of goods, other brand clothing because the structure is complete , the terminal can do beautiful display will help to enhance the image of shopping malls. The trousers single product category affects the terminal display, the overall effect is greatly reduced. Therefore, in shopping malls, the trousers area location and size are not ideal, this difficulty is more prominent on the pants, not a lot of shopping malls or even revoke the introduction of a brand counter pants.

Trousers manufacturers to the series development, with a brand value and expand market share. When consumers go to the product series of brand clothing counter shopping, sales are up and down with their clothes. For sales of trousers as a single category is more difficult to do this, sometimes the customer for the pants style, the version, the color is very satisfactory, but because of the shirt to wear while shopping with a lack of coordination with the pants gave up the purchase. This is an alert for a signal company, in order to alleviate the situation to some extent the adverse effects of brand trousers are a lot of their products produced with the manual to guide consumers with clothing. More enterprises are thus to a diversified development nike air more uptempo path, the operator products.

Monitoring of the national regional brands: jiumu Wang lead the region in the country and no one can, comprehensive market share of 17%, firmly hold the title of the position. Tigers are also stable seat runner-up spot, comprehensive market share last month also increased by 1 percentage points to 8.7%. Red beans rankings remain unchanged, but the gap with the leading brand of large integrated market share of 2.3%. Illidan King moved up two this month, ranked fourth. Elderly head slightly backward, back a fifth. Cape Town this month, up four, ranked sixth. Wilmington rose to seventh position. Buyun back three eighth. Heng Yuan Xiang and Shield out the top ten after two.

and footwear enterprises in Jinjiang more than 2,000 gathered in a small town Chendai different areas of garment enterprises in Jinjiang, a trend began to develop and spread seems to be somewhat arbitrary - the British Town and Jinjing Town clothing enterprises are relatively concentrated. This seemingly scattered pattern, but it makes Qipai Yingling and Ba Jin, Kanai of the seven wolves and lions rhinoceros treasure city of gold, the whole garment enterprises in Jinjiang, the process of trying to break through, with a subtle competing relationship. Of course, such competing development is inseparable from the whole garment enterprises in Jinjiang climate. "Individual and overall breakthrough breakthrough, should not be a paradox, which requires a well-functioning whole process." Industry sources told a local reporter.

and other parts of the same cheap new era hats "economic order" to create a production base, but in fact lost Jinjiang national garment production base status. Right now, Jinjiang garment industry stagnated. Jinjiang in the vicinity of many dozens of companies, hundreds of individual plants; in Ningbo, Zhejiang, Wenzhou area, are thousands and thousands of plants, people engaged in the economies of scale. Grades go up, also do not increase the size of this gap is widening, Jinjiang clothing weakness is already evident.

The key reason is: the corporate masters of industry, business owners, small forward is full, old habits with the experience to adjust the pace of development; Although I know that companies need talent, cheap baseball hats but do not know respect and not let go to use the introduction of personnel; most can not break through the family management, enterprise grade not improved. Shishi Textile and Apparel Association president Mr. Cai Dongsheng sharply pointed out: first, the lions have to reform and opening up, such as the sudden emergence of the textile and garment industry quickly developed into a nationally known "Fashion City", but the lions small-scale textile and garment enterprises, family businesses much less brand-name products, now is the "known fact, difficult to break under the"!