You know, I am a college student in New York. The college is located in Alfred.

That is cool, isn't it? lol

I have some lectures today, so I am tired now. I, however, have homework and have to complete this blog. Moreover, I have to get ready for some tests such as quizzes.

I wonder I introduce my classes. I am majoring in Business Administration such as the management faculty. I have five subjects which are Financial Accounting, Intro to Microcomputer Application, Principles of Marketing, Statistics, Freshman Composition.

These are included the Business Program. So far, I don't have a lot of assignment, but I am going to have them. And, I will have some quizzes, so ,for them, I have to prepare with this blog. What I mean is to write about lectures on this blog. This blog going to be my help.

Actually, I am focusing on Accounting, Marketing, or Freshman Composition. That is why I will write about them today.

I will write about them using my own words, so I will make a lot of mistakes on Grammar, Structure, but I really am careful about Spelling.

Marketing…What I learn so far is…

<1day>

Market- group of potential customers who may have a want/need for a product _ have the willingness/ability to purchase.

Market share- ratio of a firms sales to the total sales of all firms in the industry. (product category)

Market segment- group of consumers in the market/an identified common characteristic, interest, or problem.

Marketing-the process of planning +existing

The conception of the 4Ps

4Ps:

Product- product development/improvement (package design)

Price- reflects costs, customer, competition, profitability

Place- Actually distribution- getting goods/services to consumers when +where they want them.

Promotion- advertising, personal selling, sale promotion.

“products” of good+services to create maintain relationship that satisfy consumers + organizational objecting.

<2day>

Marketing Activity

+ Identify consumer needs

+ Design product meet the needs of the consumer

+ Communication/promotion

+ make available when/where consumer need it

+ service/follow up

Bland- the promise a company makes to consumers

Bland Identity- a name, slogan, shape, logo, symbol, term or any combination that identities the product of a firm

+ differentiate from competition

+ Represents attitudes + feelings toward the product

+ develop brand image

+Bland loyalty- customer's commitment to a brand

Degrees

Brand loyalty- go out of your way/pay more

Brand preferred- may go a little out of your way/pay more

Brand Aware- like a brand but won't go out of your way/pay more

Brand conscious- No brand preference → but not private label

Brand indifferent- decision based on price

<3day>

Geographic- where they live

Demographics- Characteristics

+ Age, income, gender, culture/race,

household X side O make-up

,education, occupation

phycolographics- life style

+ Activities- sports/recreation

Travel

Domestic

+interests

+opinions

Brand Awareness- significant role of marketing

+competition for market share

Top-of-mind

+ competition for a share of the consumer's mind

Reasons why people purchase a brand

+ Past Experience

+Price

+Quality

+Recommendations of others

I will write about other subject next day. Seeya.

1, About me

2, About this blog

1, I am 20 years old, studying abroad in USA, so I am a college student in New York.

I am majoring in Business Administration.

2, This blog is written in English. If you are a native speaker or good at English, Please tell me what I mistake words, grammar, construction...something!