https://ameblo.jp/chadiacuo/ ブログの説明を入力します。 ja
Insiders pointed out that regular updates in May for summer clothes, shoes, brand new summer a large number of loading. Meanwhile, most parts of the country began to enter the summer and further promote the summer's hot. In addition, spring clothing begin discount sales period, makes the climax May be called footwear sales in the second quarter. "200-for-400", and 88 percent of new products, discounts on these previously rarely seen in sports brands, but now they are very popular. Reporter recently visited the markets found cheap nike free 3.0 that sports brand prices have "hard" up. A department store in Guangzhou, Li Ning, 361 degrees most of the merchandise is participating in "200-for-400" promotions, which is equivalent to 50 percent. The sales staff told reporters 361 degrees, and can hit 88 percent of new products. Li Ning Shoppe, in nearly 100 shoe, only less than 10 do not participate in activities. Brand Kappa is the audience participation in its activities, the reporter saw a lot of the season in which neLocal brand Li Ning, explicitly discounted consumer inventorieThis reporter learned that, Li Ning, is stated in the annual report to be eliminating discounted stock. Li Ning annual reports to expedite the clearance sale channels.

In 2011, the Li Ning's factory outlets and discount stores number reached 358 and 269, respectively, almost 2010, 133 and 180 1 time, Li Ning Chief Executive Zhang Zhiyong had results conference mentioned that in 2012, the retail discount rate will amount to 24%~25%, factory outlets and discount stores discounted rates to 50%~53%Trends are also recognized in the annual report, in order to alleviate inventory pressures, a one-time buy-back program announced to the dealers for the first time, hanging 2011 completion of repurchase rate totaled 1.45 billion yuan in stock and re-sale product, including through factory stores and e-commerceAmong them, the total sales of major brand Kappa in 2011 1.538 billion yuan to 2.095 billion yuan, the main reason for the decrease is because of stock buybackInsiders believe that the serious discounts have affected the value of sports brands, together with research and development cost ratio is too small, of domestic sportswear brands there are many hidden problems in the futureForeign brands adidas, Kuang Weipin discounting to chaIn fact, apart from domestic sportswear brands competing on price, foreign sports brand never give it up. Reporters observed recently, including Nike, adidas, converse and other foreign brands are often discounted.

]]> https://ameblo.jp/chadiacuo/entry-11845010531.html Thu, 08 May 2014 18:23:12 +0900
Reporter visits found that even the new spring and summer, Nike and adidas have 85 percent of the shoe can also be played to 70 percent, converse more assumed 60 percent-80 percent at shop front signs to attract customers.As sports marketing especially in Olympic marketing become more popular, ambush marketing and sponsorship marketing to counter problems will become increasingly prominent. Sponsorship marketing as "the luxury mens nike free run 3 meal"-decent, great variety of goods, but only to pay exorbitant fees. The so-called "ambush marketing" refers to non-sponsored through a variety of marketing communications activities, making consumers think they are sponsors of the Olympic Games or other major events. They mislead people to promote their own brands, brand sponsorship effect the purpose of weakening competitors. Ambush marketing is like a taste boutique, as long as the creative, manipulation skills, can also hit people's taste buds, bring pleasure as much as luxury dinner, but crucially it is very affordable. So, as "the luxury meal" of sponsorship marketing and "flavored products" ambush marketing, how can businesses make the choice?Marketing

Sponsorship marketing use of the enormous impact of the Olympic Games, each branded themselves, elevate your brand visibility and reputation bring opportunity. According to world-leading research group Ipsos (Ipsos) new London Olympic sponsorship marketing effectiveness survey revealed that Olympic Games Sponsorship had a significant role in improving on brand reputation. Sponsorship of yili, Anta brand reputation to enhance the effect most pronounced, to 24%.But nothing could escape, "duality" rule. Enjoy the sponsorship marketing "the luxury meal" at the same time, companies must pay a huge amount of sponsorship. For example, the threshold of the 1984 Los Angeles Olympics sponsor only US $ 4 million, after soaring. It is reported that recently replace Lenovo become the 2010 Olympic Winter Games and the 2012 London Olympic Games partners of Acer to pay a sponsorship fee of more than $ 70 million. Furthermore, sponsorship marketing to produce "quick" return effect, companies cannot be expected to produce huge gains by as soon as an Olympic sponsor. Thus, sponsorship marketing and enterprises faced significant cost test. ]]> https://ameblo.jp/chadiacuo/entry-11845010206.html Thu, 08 May 2014 18:22:37 +0900 nike dunk low pro sb sale recognition of the Olympic sponsors has not gap and non-sponsored rivals mengniu, yili is likely to face challenges mengniu ambush marketing.Furthermore, sponsorship marketing influence vary for different types of businesses. The case of Olympic marketing, let us put aside the applicability of industry on one side, the strong correlation between sports industry, has a wider international internationalization of brands on the market are often more cost-effective than the local brand marketing spending. For example, adidas with global market potential gains due to the sponsorship of the Olympic Games, is likely to be greater than with Li Ning of the Chinese domestic market. At the same time, due to the relatively strong capital, stronger companies invested the huge sponsoring lower risk, while weaker brands are often under enormous risks.

At the same time, sponsorship marketing, influence the strong traditional brands were "ambushed" relatively low risk and new sponsorship branding is "ambush" risk is much larger than traditional brands. According to Ipsos (Ipsos) survey, emerging as new sponsor of the London Olympics and Anta brand Acer, because the brand is relatively small, consumer awareness is not high, "ambush" risk is higherA few years ago, has spent a sponsor of Real Madrid's trip to China a native Chinese clothing brand is adidas "sneak attack" succeeded. Although this brand early invested heavily in sponsoring this event, but when Real Madrid several stars appeared on the stage, people are surprised to find their uniforms emblazoned on his chest, "adidas". Small brands to consider sponsorship must be well planned, cautious, otherwise you will inevitably end up as big brands "wage earners" end.

High costs and earnings slow, certain limitations and risks-looks like an attractive brand of "the luxury meal" is not so easy to eat. But the "feast" is, after all, the "meal" with brand in particular brands the enormous impact of the Olympic Games, as long as the thoughtful planning comprehensive, try innovative, Olympic sponsorship marketing this "meal" for Enterprise offers great value, unique and irreplaceable experience. Many sponsorship branding success stories over and over again proves that the sponsorship is tremendous and really good value for monIn stadiums and roads set their own brand identity, impersonation to create related events, live TV stop, sponsored player or moderator garments, is a common means of ambush marketing. For example, 1996 without qualification for Atlanta games sponsor Nike, through "sponsored the audience" approach (for example, hire someone off-site release lanyard with the Nike logo in) many people think it's sponsors, far overshadowed the real sponsors. The Beijing Olympic Games, Li Ning has not received sponsorship, but Li Ning's "flying" ignition and provide clothing for the TV host, so a lot of people think is Olympic sponsorship brand Li Ning, not only greatly enhance its brand power to rivals into EclipseAt first sight, ambush marketing is "worth", but it is not yibenwanli the sale, little slip, improper operation, tend to "attack not reflexed out."


]]> https://ameblo.jp/chadiacuo/entry-11845009657.html Thu, 08 May 2014 18:21:42 +0900 nike dunk sky high buy no doubt was reprimanded by the tournament or event organizers and sponsors. But that's not the worst. When the "ambush" marketers self-interest to infringe upon the motives are too obvious, its brand image and brand in front of public goodwill will no doubt greatly diminished. Coupled with its brand recognition, influence is not high, for self-interest, "misuse" ambush marketing will inevitably give the impression of "Cottage" impression. Therefore, when operation of ambush marketing, you must first establish ethical guidelines and the bottom line, specifically what to do and what not to do, taking into account as far as possible to the organizers, sponsors, and under the premise of public interest, using the opportunity of the Olympic Games, the spirit of the purposes for the benefit of the community at the same time, as far as possible to promote their brands. This innovation on brand marketing with very high demand. Japan Business gods inamorikazuo stressed, "altruistic" is the way enterprises operate successfully in the long term and ultimate way to brand-building is like that.

Secondly, the organizers and sponsors through various ways to suppress ambush marketing, for example, legal clarity and perfection of sponsorship rules, increase the intensity of sponsorship PR to expand media cooperation to raise the cost of ambush marketing, ambush marketing pressures are gradually increasing.Apart from not qualifying for sponsorship, in order to combat rivals outside the wall, and it, apparently without paying huge sponsoring fee, lower input costs are another important cause regardless of the size of brand choice of ambush marketing. While input costs low and that its benefits are often as much as the far more even than the sponsoring brands, such as Nike and Li Ning case referred to above, similar success stories abound. Even if it is not expected to directly benefit from, but the brand will still achieve the aim of sponsored results confuse, weaken rivals; and the media have proliferated and new forms of media to join, leading to noisy Olympics media environment, more convenient Li ambush marketing "misleading" operation.

Above a simple analysis of the good points and disadvantages of ambush marketing and sponsorship marketing, so how can the Enterprise options? is to choose "the luxury meal" or "flavor boutique"? If you often go to the fancy restaurant, has both a name and money, selecting "the luxury meal" is taken for granted. If you have money, just bad luck did not receive luxury restaurants invite, then try "flavored products" would be a wise move, most likely "flavored products" will bring you more surprise. If you have plenty of, but seldom experienced "the luxury meal", just enjoy it or not, but be sure to be considerate, do your homework in advance, perhaps a luxury experience the shock can make you famous. If you are not better off and no fame or even some "rustic", that had better not choose "the luxury meal" for good, or has no taste and left to ridicule, also makes itself more constraints for doing it. In this case, "flavored products" is a realistic and affordable option.

]]> https://ameblo.jp/chadiacuo/entry-11845009053.html Thu, 08 May 2014 18:20:44 +0900
Do it yourself or someone else to do itCommercial projects outsourced to third-party team, the advantage is quick, saving time and, secondly, outsourcing team usually has a wealth of practical experience, regardless of business or nike air max 90 sale the team itself has matured, more efficient, more capable, bigger success. As the business matures, however, most brands are more likely to set up their own ' Corps, and expanding.Self-built or rely on other platforms?uilding their own platform-independent, easy to manage, and can reduce communication costs, and with higher business development fit, drawback is cost, and the high cost of attracting traffic. Both in terms of time or cost, most traditional enterprises "cannot afford to consume." Belle began to develop the electricity supplier is building their own official store at Sentosa show NET, but has now been incorporated into electronic business platform you purchased network. In short, most businesses tend to rely on third-party platforms, more enthusiastic "B2C platform Taobao Mall + footwear distribution +C shop" modeTaobao, or else first?

Most traditional brand manufacturers was Taobao before other routes with Taobao platform traffic and popularity after the upgrade themselves in order to have enough chips to negotiate with other B2C platform. But some brands are first reentry into other platforms Taobao, such as baoluogaidi. In short, Magazine interviewed informed that in the long run, many traditional brands tend to build business operating segment B2C platform Taobao is definitely preferredGildBecame operational in early June 2010, and 2011 set up e-Commerce Department assigned to Taobao Mall, typically look for polyethylene and tranquility. Start working with QQ Mall this year. Gildea, first done Taobao do other platforms, which is focused on branding, branding this big cake to make achievements on Taobao, establish operations, team system, again with this maturity model to do distribution, the threshold will not be too high; and that other platforms first and then the Taobao, such comparisons difficult. But no matter what, has to seize the initiative in two ways.Italian con

]]> https://ameblo.jp/chadiacuo/entry-11845008598.html Thu, 08 May 2014 18:17:48 +0900