https://ameblo.jp/design-marketing/ 表裏一体　デザインとマーケティング ja (For AZ Travel)
By Eri Takahashi

Four Seasons Hotel Tokyo is one of the most high-end hotels with intuitive service, elegant surroundings of the finest quality, and splendid restaurants in Japan. Miyuki is the Japanese restaurant featuring authentic Japanese décor with stone carvings and magnificent pottery. The tranquil Chinzan-so gardens can be overlooked from Miyuki.

Miyuki serves classic Japanese cuisine and four breakfast menus between 7am and 10am, Asagiri (Kelp in rice porridge), Asatsuyu (Perilla shiso and plum in rice porridge), Shiosai (Traditional), and Shirotae (Rice porridge set). The most popular menu is Shiosai.

The breakfast at Miyuki uses the choice foodstuff and foods of the season. Most of the ingredients are from different parts of the Japan. The premium plums from Odawara were aged for 3 years, the Japanese delicacies are Konjyaku pickles from Kyoto and the miso paste from Nagano. The salt is especially a court salt form Fukien in China. Each of them is a piece that one has spared no effort on. To our delight, it is free to have another bowl of rice and rice porridge.

The experience of the Japanese breakfast at Miyuki will let you be away from your everyday pressing work and the hustle and bustle of Tokyo. It will be great to have a Japanese breakfast comfortably once in a while.
(215 words) ]]> https://ameblo.jp/design-marketing/entry-10004243979.html Tue, 13 Sep 2005 06:43:04 +0900 (for AZ Travel)
By Eri Takahashi

Japan is an island country that is rich in fish and seafood and holds the ideal climate for the growth of good crops and rice, so it has the characteristic food culture that is dominated by rice and uses in-season vegetables or fishes with several techniques. Traditional Japanese breakfast consists of exactly such stuffs.

Freshly boiled white rice. A steaming miso (soy bean paste) soup with tofu and seaweed. A variety of garnishes like nori (laver), natto (fermented soy beans), umeboshi (a pickles plum), and tsukemono (a pickled vegetable). For the side dishes, grilled fish like salted salmon, tamagoyaki (a type of rolled egg omelette), and some vegetable dishes. Actually, any dishes can be with rice and miso soup in Japanese breakfast. And it finishes with hot green tea. That’s a typical traditional Japanese breakfast. It is based on the ichijū-sansai formula, which is the most common Japanese style and means "one soup, three sides", or soup, rice, and three side dishes with each different cooking technique such as grill, boil, or steam. Japanese breakfast is a well-balanced diet.

But Japanese food habit has changed since the end of the Second World War.
Influenced by the USA and European countries, the Japanese food has been westernized. People have started to have bread or pasta as the staple food instead of rice. Especially, westernizing of breakfast has been dramatic. Many families now have American-style breakfast like toast, cereal, sausages, eggs, coffee, and orange juice at home every morning. One of the reasons for the westernized breakfast is easiness. It’s easy for moms to prepare for breakfast, for dads or kids to eat it quickly. Many busy Japanese people don't have enough time to eat a full Japanese breakfast every day, so Western-style breakfast dishes like have also become popular.

Now the government is enthusiastically urging people to return to the culinary traditions that have sustained their ancestors for thousands of years. Traditional Japanese breakfast guarantees a nutritionally balanced meal. You can have it at restaurants within upscale hotels or at some Japanese fast food chains like Yoshino-ya much more easily and cheaper. Or when you have a time on weekend morning, it’s nice to prepare for Japanese breakfast for yourself.
(369 words) ]]> https://ameblo.jp/design-marketing/entry-10004243969.html Tue, 13 Sep 2005 06:41:34 +0900
This summer, tie-dye is back! But it’s not look like Hippie clothing in the 1960’s, tie-dye takes over the Bohemian style continuously. Now it’s also called “ombré”, which means it gradually fades colors into each other. Originally, tie-dye is a Japanese traditional industrial art, but now it becomes the forefront of the world fashion trend. Tie-dye creates a superb, floaty, ethereal appearance, whether on tops or skirts, and gives you the sense of spring and summer.
The key point to wear the tie-dye fashion is to set off the tie-dye cloth the best.
Tie-dye clothing is usually colorful and showy, so make sure the other pieces should be simple like a white tank, pants, or a black tops. Monotone clothing makes the tie-dye look more attractive. Tie-dye tops also look great with jeans. Pairing blue or green tie-dye with flat sandals can complete your Bohemian eclectic ethnic style. If you choose a seductive color like purple and a tight design, you will be on the more feminine and urbane side. A wearable mix showed up on catwalks for Spring/Summer collection, for example a tie- dye skirt worn with a loose sleeveless shirt.
Each tie-dye cloth is only one in the world and creates a totally individual look for high summer. ]]> https://ameblo.jp/design-marketing/entry-10003751243.html Thu, 25 Aug 2005 08:27:21 +0900 By Eri Takahashi, London



Cath Kidston is one of the England's leading and most loved of designers, and a textile and interior brand that sells fabric, wallpaper, kitchen goods, and bags worldwide. Her colorful 'feel good' fabrics are now established in the furnishing market in the UK. Now she opened a new shop in Covent Garden, the heart of London's most eclectic shopping destination. The shop is part of an old warehouse, and is around 1000 sq ft in size, selling everything of her design, especially bright and funky vintage products from the 1960's & 1970's.

Cath Kidston’s signature is distinctive, cute and kitsch floral prints and natural vintage style, which come to stand for her unique look. Her design can turn casual goods into the cute ones full of originality, classic floral print into a contemporary style. She also adds a touch of whimsy to many of her designs. The blend of sweet nostalgia combined with sharp style is just her style. Her unique natural vintage style makes you feel nostalgic and be attached.

Cath Kidston is a truly Queen of Florals in London. Start to introduce the elements of Cath Kidston into your room and make your life more flowery and elegant.
(200 words)

Cath Kidston
28-32 Shelton Street,
London WC2H 9JE
TEL: 44-207-836-4803. ]]> https://ameblo.jp/design-marketing/entry-10003702378.html Tue, 23 Aug 2005 08:22:15 +0900 (Vogue Taiwan)
By Eri Takahashi, Los Angeles



Italian fashion designer Roberto Cavalli is heating up Hollywood. His super sexy flamboyant fashions have been seen on many Hollywood celebrities such as Jennifer Lopez, Salma Hayek, Beyonce Knowles, and Christina Aguilera. Roberto Cavalli style is instantly recognizable by glamour and flash designs.

“Take a chance in L.A.”, Ridley Scott, a movie director of “Gladiator”, said and encouraged Cavalli to open his brand-new boutique on Beverly Hills. Rodeo Drive is the perfect location for his second boutique in Southern California, following the outpost in South Coast Plaza. "It's a dream of every designer to be here." said Cavalli. Here satisfies the demand for his creations. The sleek boutique carries the designer’s entire range, from thigh-skimming dresses to sparking the whole embellished-jeans to exotic fragrances. The space surrounded by stylish white and black walls with bright red coral formations welcomes the lady into his strong color sense.

Roberto Cavalli Fall 2005 collections feature "eclectic influences" to the limit - the fierce side of the new black, seventies Saint Laurent classic style, Bohemian, and his brand signature animal print.
“The love of the woman inspires me,” said Cavalli. His glamour designs will inspire you, too. And it’s hot, sexy, adorable “you” that embrace his design.
(203 words)

Roberto Cavalli
362 North Rodeo Drive
Beverly Hills, CA 90210
TEL: 310-276-6006
www.robertocavalli.it/ ]]> https://ameblo.jp/design-marketing/entry-10003634781.html Sat, 20 Aug 2005 12:21:59 +0900 By Eri Takahashi, London



Arrogant Cat is not just a name, it is philosophy. Arrogant Cat, a fashion brand designed by Somi Han graduating from Central St Martin’s School of Art, is not afraid to be audacious in her experimentation with new styles. She now launched a new boutique on Monmouth Street in Covent Gardens. Since she started her fledgling brand in 1998, Arrogant Cat has achieved trading success in London.
Arrogant Cat is for this individual look that creative and highly stylish people, including many celebrities, are so dedicated to this unrivalled brand. The collection sees a mix of street chic and divine femininity. Arrogant Cat unique items feature frayed edge vintage top and delicate style with a glamorous centre panel, glittering silver buttons or intricate gold weave detail. Unlike the traditional seasonal manner, the collection follows a much more fluid format with several new styles being introduced every week. The new pieces being added to the range on a weekly basis ensure that it remains innovative.
Black exterior and red interior filled with the black articles and chandeliers. It looks like a gothic or rock shop, but Arrogant Cat boutique is full of sexy, feminine items with select couture pieces to make you adopt a more eclectic approach to styling.
(208 words)

The price brackets are as follows:
Skirts: £50 - £130
Tops: £40 - £120
Coats: £90 - £300

ARROGANT CAT COVENT GARDENS
46 Monmouth Street
London WC2H 9LE
Tel: +44 (0) 2078360924
URL: www.arrogantcat.com ]]> https://ameblo.jp/design-marketing/entry-10003589153.html Thu, 18 Aug 2005 13:34:37 +0900 By Eri Takahashi, Tokyo



A horned woman. A seducing women dressed in fantastic garments. The mysterious photos allure you to come in a new concept select shop “MACARONIC”. It opens on August 1st in a fashionable area Omote-sando, Tokyo.
MACARONIC is not bound by the conventional idea of “apparel shop”. It collaborates with many creators and a model agency MOCHA JAPAN, and pursues “What is the real creation?”
The concept of the shop is exactly “MACARONIC”, which means mixture of high-quality goods and low goods, elegance and vulgarity, and “simplicity” and “refinement”. It has an eye on coexistence of directly-opposed ideas. Shop space with uncovered girders like a warehouse and a gorgeous chandelier. This interior also shows the MACARONIC concept.
The theme is "Antifixed idea style". MACARONIC tries to offer the fluid store design not bound by a fixed idea, the couture fashion design and style. It deals in the original line MACARONIC and the select brands such as CHARLES PARKER, JUNJI TSUCHIYA, -CRU CLASSE-, ADVICE OF CATERPILLAR, etc. In addition to them, it lays in the used clothes imported from East Europe such as the Czech Republic, Hungary, Bulgaria, and Slovakia.
Step into a marvelous seductive space and find you in a new antifixed style.
(203 words)

MACARONIC
2F 6-8-6 Kunieda Bld. Jingumae, Shibuya-ku, Tokyo
TEL: 03-5466-2295
OPEN: 12:00 – 21:00
URL: www.macaronic.net ]]> https://ameblo.jp/design-marketing/entry-10003539163.html Tue, 16 Aug 2005 11:04:53 +0900 (AZ Travel Taiwan)
By Eri Takahashi, Tokyo



A quiet residential area surrounded by the riches of nature, Chitose-karasuyama in Setagaya. In such an area, the owner Mr. Sakaguchi, who has his passion for beer, music, and soccer, sets up the cool dining bar “soundteria”. The bar is jammed with the plentiful kinds of Belgian beer, the tasteful music, and frank staffs and regulars.

In a cozy little space, the shelves are lined solid with many Belgian beer bottles such as the authentic Trappist beer “CHIMAY”, “ORVAL”, and Belgian traditional beer “Duvel”. If you don’t know which beer you like, the owner selects beer to suit your taste. In addition to beer, the food is also of good quality. Their menu, regardless of Japanese or Western food, set off beer, It includes chicken and leek salad (¥630), cod roe and leek dressed with whitebaits (¥720), lotus root hamburg steak (¥720) and so on. Especially women will be sure to be fond of them. As the bar name “soundteria” shows, hip and groovy music also livens up the mood.

With listening to mild and cool music leisurely, you can have Belgian beer and dishes that they have spared no effort on. Taste everything by your tongue and your ears at the new style of dining bar, “soundteria”.

soundteria
105 Lions Station Plaza Chitose-karasuyama,
6-4-14 Minami-karasuyama, Setagaya-ku, Tokyo
TEL: 03-5313-0053
OPEN: 18:00 – 26:00 (Mon – Sat)
CLOSE: Sunday ]]> https://ameblo.jp/design-marketing/entry-10003477178.html Sat, 13 Aug 2005 11:01:55 +0900 (AZ Travel Taiwan)
By Eri Takahashi, Tokyo



On a back alley in the students’ quarter, Simo-Kitazawa, there is a beer bar where you can drink barreled draft beer direct from the brewery. That is “J-BEER HOUSE KURA KURA”.
KURA KURA is a cozy little beer bar, but gathering applause for its wide selection of Japanese local draft beer and Belgian beer that its owner, Mr. Tanaka, took the cream of the crop throughout Japan and Belgium.
Going into the bar, you will be fascinated with the space like a fashionable café. Many distinctive beer labels and coasters put up on the wall and cylindrical glass bottles with some exotic and curious plants inside create a stylish and attractive atmosphere unlike another British beer bars. Even a woman alone can stay and enjoy drinking beer in comfort.
KURA KURA always provides 19 kinds of Japanese local beer and 29 kinds of Belgian beer, and moreover, offers Today’s local beer at the special price ¥420 from 5pm to 7 pm on weekday. Usually, local beer tends to be more expensive than beer of major beer companies, but for that you are sure to get the satisfaction.
If you arrive at Shimo-Kita in early times, why not go to KURA KURA? Tasty barreled local draft beer is waiting for you.

J-BEER HOUSE KURA KURA
2-20-19 Kitazawa, Setagaya-ku, Tokyo
TEL: 03-5433-2323
OPEN: 17:00 - 23:30 (Tue – Fri), 16:00 – 23:30 (Sat, Sun, Holiday)
CLOSE: Monday ]]> https://ameblo.jp/design-marketing/entry-10003475820.html Sat, 13 Aug 2005 09:12:26 +0900 (AZ Travel Taiwan)
By Eri Takahashi, Tokyo



Asahi Annex is a new company that was established on February 2005.　Then it opened the Asahi ANNEX Building in the bank of Sumida River　on May 3rd, 2005. It is a new space to enjoy liquor and food.
Asahi ANNEX has four different kinds of restaurants and bars, 23 Banchi Café, Shushi Azumabashi, Restaurant HARMONIC, and Salon TSUKIAKARI. You can choose the space depending on your purpose or feeling.
ANNEX also has two types of limited brewing beers, Sumida River Brewing “Weizen” and DST “Stout Beer”. Beer is brewed in 2nd and 3rd floors in ANNEX Building. So you can enjoy the fresh handmade taste by the specialists of beer making.

A hot spot is SD room in Shushi Azumabashi.
SD stands for Super Dry, the popular dry beer of Asahi Beer, and SD room is a special space where you can taste Super Dry in the best condition. SD room is designed with using of customers’ opinions and images under the direction of professional space planners playing a role in a house and the car industries. SD room has a special air conditioner and a good acoustics. Barreled Super Dry beer is preserved at low temperature at all times to keep fresh taste. Beer is served by original dispensers keeping at 2~3℃ or 5~6 to let you choose your taste and original tumblers only for SD room. It is said that tumblers decide the taste of barreled beer, so SD room uses a German-made washer and pure water to wash tumblers.
Everything is special for Super Dry Beer. Taste the finest beer! ]]> https://ameblo.jp/design-marketing/entry-10003435352.html Thu, 11 Aug 2005 08:16:01 +0900