BRISBANE, June 9 (Reuters) - Scotland fullback Stuart Hogg will start at flyhalf for the British and Irish Lions against the Combined Country side on Tuesday to give Owen Farrell and Jonny Sexton a rest, coach Warren Gatland said on Sunday.

Sexton had undergone a scan on a hamstring problem which had not revealed a tear, Gatland added, and there was good news for Tommy Bowe, who will have surgery on a broken bone in his hand which he suffered against the Queensland Reds.

Despite indicating that the winger would play no further part in the tour on Saturday, Gatland said it was now possible he might be available in two weeks and no replacement would be made immediately.

The Combined New South Wales and Queensland Country invitational team, which will play the Lions in Newcastle, is probably the weakest side the tourists will play in Australia.

Gatland has continued to ring the changes in the centres, reuniting Brian O'Driscoll with Jamie Roberts in a partnership that served the Lions well in South Africa in 2009.

O'Driscoll will again captain the side, as he did in the second match of the tour when the Lions pummelled Western Force.

Hogg played at fullback in Saturday's 22-12 victory over the Reds and will have no specialist back-up on the bench, although Gatland indicated that Wales fullback Leigh Halfpenny, or centre Jonathan Davies, would step up if the Scot was injured.

Scottish lock Richie Gray and Welsh wingers Alex Cuthbert and George North will also start just three days after playing significant roles in the Reds match.

Alex Corbisiero and Ryan Grant, the props called up in the last 48 hours in place of the injured Cian Healy and Gethin Jenkins, will get a first run-out at the Hunter Stadium.

England's Corbisiero starts in the front row alongside Richard Hibbard and Dan Cole, while Grant was named on the bench after travelling to Brisbane from South Africa.

Team: 15-Sean Maitland, 14-Alex Cuthbert, 13-Brian O'Driscoll (captain), 12-Jamie Roberts, 11-George North, 10-Stuart Hogg, 9-Conor Murray; 8-Jamie Heaslip, 7-Justin Tipuric, 6-Sean O'Brien, 5-Ian Evans, 4-Richie Gray, 3-Dan Cole, 2-Richard Hibbard, 1-Alex Corbisiero.

Replacements: 16-Rory Best, 17-Ryan Grant, 18-Matt Stevens, 19-Alun Wyn Jones, 20 Toby Faletau, 21-Mike Phillips, 22-Jonathan Davies, 23-Leigh Halfpenny (Editing by Peter Rutherford)

The fourth seed Bruins closed out the series 4-1 against the sixth seeded Rangers to set up the showdown with the top-seeded Penguins for a place in the Stanley Cup Finals.

It is their first trip back to the Eastern Finals since the 2010-11 season where they went on to win the Stanley Cup.

Boston fell behind after Dan Girardi scored a power-play goal in the opening period but 22-year-old Torey Krug continued his strong post-season with a power-play goal of his own after three minutes of the second period.

It was Krug's fourth goal in his first five play-off games and sparked the Bruins into action.

Gregory Campbell snapped the tie with a goal 10 minutes later and he added a second goal in the dying seconds of the game when he managed to backhand the puck into an empty net despite being hooked right before the attempt.

"It was a tough series. They played hard and they are really similar to us," Campbell said.

"It was a physical series and most games could have gone either way but we fought hard."

Bruins goaltender Tuukka Rask saved 28 of 29 shots.

(Reporting by Ben Everill in Del Mar; Editing by Greg Stutchbury)

The Spurs started fast and finished strong as they seized the Western Conference Finals with a 4-0 best-of-seven triumph that put them back in the NBA finals for the first time since 2007.

Parker was sensational in making 15 of his 21 field goal attempts and Tim Duncan added 15 and eight rebounds in the clinching game.

San Antonio has earned an extended rest period as they now await the winner between Miami and Indiana in the East for a championship matchup that does not begin until June 6.

Having squandered a 2-0 series lead in last season's West finals, San Antonio were determined to finish the job this time around.

The veteran squad took a 24-14 lead after the first quarter and did not blink when the Grizzlies made a late push.

Memphis, playing in their first ever conference finals, played from behind most of the night but pulled to within 76-73 early in the fourth quarter.

Parker responded with a three-pointer, Duncan added a quick dunk to push the advantage back to eight and San Antonio were on their way.

Reserve Quincy Pondexter led the Grizzlies with 22 points, Marc Gasol had 14 and Zach Randolph added 13.

Memphis had gone undefeated at home through the first two playoff series before being beaten twice by the Spurs to end their season.

(Writing by Jahmal Corner in Los Angeles. Editing by Patrick Johnston)

In this time of a growing Hispanic demographic, corporate focus on ROI, and an increasingly competitive market, Thought Leadership is vital for Hispanic marketers to succeed. Through a series of research studies, webinars and strategic partnerships with the best market research companies, AHAA is leading the charge to help educate marketers on the increased need to segment properly for higher ROI and not treat the vast Hispanic market as a "one size fits all."

The study, underwritten by AARP, used Scarborough USA+ (2012) to measure product usage and Doublebase GfK MRI (2012) to measure attitudes and conducted a broad field study that tied the findings to key cultural metrics.

Generational buying patterns and behaviors reveal new opportunities

There have been significant demographic changes since 1980. Sixty percent of all Hispanics are U.S. born, and there are record numbers of multigenerational and multiracial households in the U.S. Coupled with linguistic and cultural differences among Hispanics and the expansion of online and social media, marketers are faced with new challenges and need to take greater measures to understand the differences among Hispanics.

The AHAA Generational Study delved into how generational segments behaved towards several aspects of Latino and Anglo cultures, such as food, music, language, media usage, and celebrations among others, and how the variations play a role in different category buyers when contrasted by generational segment. AHAA found that the cultural orientation of different category buyers often varies, widely suggesting that marketers that leverage relevant cultural cues to its target audience by generational segments can create a greater competitive advantage than those who treat all Hispanics (from Boomers to Millennials) as one monolithic segment.

Specifically, the study points out that there are huge opportunities for marketers in key categories where Hispanics are more likely to be its buyers.

Here are six major areas that sum up the findings:

Additionally, Latino Generational segments differ from each other in buying patterns, partly based on Generational macro-trends, as well as socio-economic and lifestage priorities.

Culture is a common bond

U.S. Hispanics do not live in one culture, but two the question is, which one? And what aspects of each culture are they embracing? It is important to differentiate between acculturation and cultural orientation: acculturation measures demographic variables such as language use, birthplace and media consumption, while cultural orientation measures cultural dimensions such as food, music and values. While measuring cultural orientation helps describe how Hispanics are culturally similar or different to each other and to non-Hispanics, understanding cultural orientation is what helps marketers tailor their messaging effectively because it uncovers aspects of culture, which Hispanics have shown an affinity for.

The AHAA Generational Study revealed that Hispanic cultural duality across all Hispanic generations appears well balanced, but younger Millennials have a higher Anglo cultural orientation than the other Hispanic generations. Marketers must acknowledge not only the changing demographic landscape, but the "cultural duality" the affinity toward two cultures among Hispanics.

This means that marketers with specific opportunities skewing towards a certain generational segment may want to investigate the specific needs and the cultural orientation nuances of their particular target. As millions of Latinos expand across all lifestages, more specific category opportunities abound, oftentimes requiring a mix of broader strategies and tactics.

Conclusion

As part of the AHAA's Thought Leadership strategy, the Generational Study findings pave the way for deeper analysis by marketers for their specific categories and should be used as a starting point. All three Hispanic generations have significant Hispanic values in their DNA, even though they have varying degrees of Anglo orientation. This suggests that great skill will be required to effectively reach them, as well as structure persuasive messaging. Understanding the differences and similarities of each segment can be used to plan how to reach them with broad reach media as well as more targeted ways to deepen engagement. Understanding the generational and cultural orientation differences can help define targeting priorities for product and service marketers.

For more information on this study, please visit .

About AHAA: Headquartered in McLean, VA, AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Companies trying to reach and connect with Hispanic consumers turn to AHAA members for unmatched cultural expertise and knowledge. As the voice of the Hispanic marketing industry since its founding in 1996, AHAA demonstrates the value of targeting Hispanics, showcases the impact of using AHAA member agencies, and provides forums for the discussion and dialogue between brands and industry professionals.

About AARP:AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin;; AARP TV & Radio; AARP Books; and AARP en Espaol, a Spanish language news source. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at.

SOURCE AHAA: The Voice of Hispanic Marketing

HELENA, Mont. (AP) -- Three health insurance companies plan to sell health insurance through the federal insurance marketplace in Montana.

Montana Insurance Commissioner Monica Lindeen says Blue Cross Blue Shield of Montana, PacificSource Health Plans and the Montana Health CO-OP filed paperwork with her office by the May 15 deadline.

In August, insurers will make a final commitment to sell insurance on the marketplace, which was created under the Affordable Care Act.

The marketplace website is scheduled to open in October, allowing Montanans to search for products with coverage beginning in January 2014.

The market is designed to create competition, transparency and easy access to health insurance for consumers.

NEW YORK (AP) -- Shares of genetic testing products maker Nanosphere Inc. climbed Monday after a Cowen & Co. analyst rated its stock "Outperform."

THE SPARK: Analyst Shaun Rodriguez is optimistic about the company's future revenue growth, and said he believes that more hospitals will start using its Verigene tests.

THE BIG PICTURE: The Northbrook, Ill., company's Verigene system is used in diagnostic DNA and RNA testing. Nanosphere said the system allows clinicians to run simple, inexpensive tests, and enables multiple tests to be run on the same sample simultaneously. It also allows laboratories that don't have advanced diagnostic capabilities to run genetic tests.

The company sold 166 Verigene systems in 2012, and expects that number to grow to 200 to 250 this year.

However the company had to lower its first-quarter guidance in February because of disappointing growth in international markets. Nanosphere now expects 45 to 55 placements during the first quarter, down from an earlier estimate of 80 to 100.

SHARE ACTION: Nanosphere stock rose 20 cents, or 7.8 percent, to close at $2.70. The shares fell 32 percent Feb. 14 but have recovered almost all of those losses.