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And it works! Why pay $25 at Nordstrom for a T-shirt that’s available at H&M for $4.95? And why fret about paying $4.95, even if it’s flimsy and imperfect, when we can buy a replacement tee in a fresh new color the following week? And maybe again the week after that? Fast fashion, with its breezy disposability, makes consumption easy for the fickle and noncommittal among us, even in a time when we are all pinching our pennies.

But the true cost of mass production is always leveraged somewhere, and in the case of fast fashion, the planet is paying the lion’s share. Textile waste in the United States has doubled since 1994, and production of polyester, which is highly hazardous and energy-intensive to produce, has doubled in the past twenty years. Cotton, the fabric of our lives, accounts for a quarter of all the pesticides used in the United States. Although clothing production has never been particularly environmentally friendly, fast fashion has exacerbated the problem by accelerating bad practices—and while consumers all over the country have become more conscious of the environmental impact of what we eat and what we drive, the discussion about what we wear has yet to really take hold. Perhaps a peek into the underside of big retail, where the consequences of our consumption lie grotesquely heaped in trash bags, is just the shock we need to get a good conversation going and create a new industry standard.

In the meantime, the most effective tools we have in greening the lay of the land are to practice mindful consumption when we shop and to extend the life cycle of our purchases. Here are a few tips for slowing down the behemoth of fast fashion.

Pay a little more for things you love: Rather than scouring the discount racks for the cheapest possible deals, shop for items that speak to you and flatter your shape. Not only will this make it less likely that your purchases will waste away in the depths of your closet, it might inspire you to get creative and reinvent your pieces with accessories and accents, rather than tossing them in favor of the latest edition.

Shop vintage and consign your clothes: If you’ve got the itch to impulse buy, consider visiting your local consignment and thrift shops. Often you’ll find brand-name threads at a fraction of the cost and you get the added satisfaction of bucking department store trends and developing a truly original signature style. And when your favorite jeans lose their luster, sell them back; it’s good for your wallet and the planet!

Visit a tailor or DIY: You’d be surprised at how much a simple nip or tuck can change the look of a garment. Just because a blouse has a slight pucker doesn’t mean it’s a lost cause. Summon your inner Project Runway contestant and figure out how to make it fierce. Even if your DIY efforts bring disaster, you’ll feel like a winner for having tried at all. And you know what they say—confidence makes any outfit look better.
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It's not that easy to answer the question, "what is fashion?" because it means different things to different people. Fashion is an art. It's a religion. It's a job. It's a peek into a personality. It's playfulness. It's an escape or a disguise. It is a feast for the eyes. But ultimately, fashion is an individual statement of expression for each of us.
French fashion designer Coco Chanel once said, "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."
It's true. Fashion isn't defined solely by our clothing choices, but is also conveyed through the way we carry ourselves, our personalities and our views of the world.
At its most fundamental (and straight from the dictionary), fashion is simply the prevailing style or custom, as in dress or behavior.
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