The Tuesday blues have started settling in and saving us just in time is the new breezy yet magical poster of Saaho, featuring Bollywood diva Shraddha Kapoor and South sensation Prabhas. Looking too mushy to be centered around an action flick, the poster has all the romance we lack this Tuesday and fans were, evidently, left swooning.

The shared poster shows the two stars gazing intently in each others eyes as Shraddha delicately holds Prabhas’ face in her hands. While she captioned the posters, “Buckle up! We’re coming to you on 30th Aug. #Saaho releasing worldwide on 30.08.2019! #30thAugWithSaaho‬ ‪@actorprabhas @neilnitinmukesh @arunvijayno1 @sujeethsign @uvcreationsofficial @itsbhushankumarofficial @tseries.official (sic)”, Prabhas made fans go immediately weak in the knees with his caption that read, “Darlings, we are coming to get you on 30th August, 2019 ! Be ready!#SaahoOnAugust30 @shraddhakapoor @sujeethsign @neilnitinmukesh @uvcreationsofficial #BhushanKumar @tseries.official @officialsaahomovie (sic).”

Touted as a hardcore action film or a “more of a screenplay-based movie”, Shraddha Kapoor and Prabhas starrer Saaho has extended the period of fans anticipation. Going by recent reports, the Sujeeth-directorial will not release this Independence Day as promised earlier. Saaho is directed by Sujeeth who earlier helmed Run Raja Run starring Prabhas in the year 2014. Ever since the film was announced, most people expressed their concern over a young director like Sujeeth directing a huge-budgeted film like Saaho. However, the teaser of the movie dropped earlier, had proved that the director has done a brilliant job. Saaho looks like a film full of energy and a true big-screen treat.

Earlier, talking about why he chose a hardcore action film like Saaho to appear on-screen after Baahubali, Prabhas said that he realised his audience likes to see him performing action in films. He was quoted saying, “Saaho is more of a screenplay-based movie, Sujeeth and his team sat on the script for three years. After Baahubali it’s an action thriller. I feel people like to see me in action movies, so after Baahubali, they may like it.”

Saaho marks Shraddha’s debut in the South Indian Movies industry. It’s a Pan-Indian film that’s hitting the theatres on August 15 as the big Independence Day release this year. Made in 4 languages simultaneously – Hindi, Telugu, Tamil and Malayalam, the film also stars Jackie Shroff, Neil Nitin Mukesh, Vennela Kishore, Murli Sharma, Arun Vijay, Prakash Belavadi, Evelyn Sharma, Supreeth, Lal, Chunky Pandey, Mandira Bedi, Mahesh Manjrekar and Tinu Anand apart from Shraddha and Prabhas.

All in all, Endgame has grossed $2.79 billion at the global box office, besting Avatar‘s total by only about $1 million. Avatar needed a mere 41 days to beat the previous record holder, Titanic (also directed by Cameron), while it took Endgame 85 days to get past Avatar.

Cameron, who’s busy filming the long-awaited sequels to his original 2009 record setter, tweeted his congratulations to the Marvel movie:

There is no doubt that Endgame‘s manifold box office achievements are impressive: Not only is it now the biggest movie of all time, but it also had the largest opening of all time (even adjusted for inflation), the highest opening weekend market share ever (a staggering 90%), and the fastest time to $1 billion (just 5 days).

And yet, Endgame squeaking into the lead as the highest-grossing film of all time does not change the fact that Avatar‘s slightly lesser total is, holistically, the far greater accomplishment.

1 Avengers: Endgame 2019 Disney $2,790.2 2 Avatar 2009 Fox (now Disney) $2,789.7 3 Titanic 1997 Paramount $2,187.5 4 Star Wars: The Force Awakens 2015 Disney $2,068.2 5 Avengers: Infinity War 2018 Disney $2,048.4 6 Jurassic World 2015 Universal $1,671.7 7 Marvel’s The Avengers 2012 Disney $1,518.8 8 Furious 7 2015 Universal $1,516.0 9 Avengers: Age of Ultron 2015 Disney $1,405.4 10 Black Panther 2018 Disney $1,346.9

Consider this: Endgame was the culmination of more than 20 previous Marvel movies released over the course of a decade. It was the result of a multi-billion-dollar marketing blitz, and each Marvel movie was essentially a giant advertisement for the next. It was the finale of the world’s biggest and most popular cinematic narrative—one that has been a part of some viewers’ lives for longer than it hasn’t been. And it was all based on a series of comic books that were already enormously popular around the world before a single Hollywood movie was ever made.

Avatar, on the other hand, was absolutely none of that. Cameron created an entirely new movie setting, populated with completely unknown characters, and turned it into the biggest movie in history (until Endgame, of course) at a time when original films were quickly dying off in favor of franchise extensions (Quartz member exclusive). Cameron got people to see a movie about tall blue aliens who had weird names and spoke a made-up language. And those aliens were not exactly portrayed by the world’s biggest movie stars—certainly no one on the level of a Robert Downey Jr. or a Scarlett Johansson.

Cameron’s movie was expected to be such a gargantuan flop that 20th Century Fox released Alvin and the Chipmunks: The Squeakquel just a week later, hoping it would quickly change the narrative. That worry, we know now, was all for naught, but at the time Fox had a reason to be a nervous. Movies like Cameron’s failed a lot more often than they didn’t.

That Avatar‘s box office take is even in the same stratosphere as that of Endgame’s—let alone the 10-year record-holder—is an achievement far more miraculous than anything the Marvel superhero movie can boast. It had built-in advantages every step of the way—including, not the least of which, inflation. (Though playing the inflation game is a slippery slope, as Avatar obviously benefited from it compared to earlier films. Also, Avatar‘s high percentage of gross from the typically more expensive 3D tickets counteracts some of Endgame‘s inflation advantage.)

Endgame is likely to hold the new record for a while, unless Cameron re-releases Avatar prior to its 2021 sequel purely to spite the Marvel franchise. Either way, Disney—which has since purchased 20th Century Fox, and thus owns the Avatar franchise—will be thrilled. When it comes to the future of the box office, Disney is pretty much only competing against itself.