https://ameblo.jp/ssolaras/ ブログの説明を入力します。 ja Nike Air Griffey Max the minds of consumers. This is the small and medium enterprises at the lowest cost, most efficient way to success. As a start-up brand, the implementation of a single product CURRY ONE strategy is born of frustration Kevin Garnett Shoes early practice, limited human, physical and financial resources, we want to achieve the ultimate, to make reputation, rely on a single product to win. But with the growing popularity of high start-up brand, product Nike Air Jordan 5 growing audience, the possibility of product strategy continues to rely on a single win will become increasingly smaller. July 28, with a one plus generation crossbar domestic mobile phone market 15 months plus Liuzuo Hu will officially launch a second-generation, network spread more current news of view, if nothing else, it will also be a plus generation One plus only son. Then such a one plus generation can have enough strength to cope with up to a year long competition in the market a single product strategy:? Yiqijuechen type of success of a single product strategy at the time of practice, the companies tend to adopt ' a needle top Happening 'marketing tactics. Millet born at the beginning of Womens Nike LeBron X the 'fever', Meizu 'Wabi-sabi' expansion before the hammer 'Passion,' a plus 'no will' These are relying on a single product strategy derived from a strong product label. For any brand, take a single product strategy can establish clear, concise product features and brand image. When consumers Language being lost in an array of markets, it has been not so much time to the selection of merchandise. This time, a benchmark product always eye-catching - dazzled look how to do, simply buy the most readily identifiable, which saves time and reduces the risk of decision-making. With year Samsung Galaxy series, Apple iPhone series phones with Nokia complicated sweep results N series, E series, X series and other series of mobile phones to a large extent by virtue of a single product strategy is to win. When Apple and Samsung to achieve the ultimate in on a product, the Nokia product line is often dozens of products at the same time in the sale, in every price range has a number of sections in the 'cannibalism', so that consumers do not know how Choose. At the same time, millet born at the beginning of the main push of a millet phone, swept China cool linked. Such success stories Samsung and Apple has a striking similarity, it is not a coincidence, but a successful strategy of focusing. Brand mature: a single product to fruition final product is a single product, as long as the product is bound to comply with the product life cycle theory has its import, growth, maturity, decline process. Also we need something like the same product lifecycle management, introducing new and upgraded single product, to supplement and extend the product line, and 'phoenix, in fire rehabilitation.' So then we see whether it is an international product iPhone, Galaxy series, millet, Meizu even the hammer represented by domestic brands, eventually went to the rich product line, launched a number of competing products to diversify the phone line. To iPhone, Galaxy as the representative of international products, for example, iPhone came early in the iPhone 3GS, iPhone4 generation products such as the route to conquer the world, often using multi-generation products coexist, different price segments to meet user needs diversify competing methods product line. So in today's mobile phone market, you can still choose 11 launch of the iPhone 4S, you can also choose a relatively inexpensive iPhone 5C, you can also choose in the end iPhone 5S, you can also choose the most high-end iPhone 6 and iPhone 6 Plus ʱ?? Galaxy series after the king to conquer the world through a route, but also constantly enrich the product line, launched Note series of large-screen products, and during which the young Galaxy A series of low-cost products, and in Nike KD 7 Womens last year, Galaxy series and even the geek fan children's series curved screen Galaxy edge products. Hand, the domestic market, through high-speed growth, the millet in order to cover more users, in the second half of 2013 the production of low-end models of red rice, and in this year, millet also on the probe to 2000-3000 yuan more than the price of launch Note Note Nike Kobe 8 System MC millet and millet top version, millet and now has formed more than 2000 yuan sell millet Note, 1500 yuan file sold millet phone, 1,000 yuan stalls selling red rice and red rice Note series of multi-category strategy, down to 499 yuan up to 2999 yuan, to the consumers the greatest choice. The Meizu, who originally insisted hammer as a single product strategy, and now without exception to the strategic expansion of product lines. There Meizu MX Pro Series, under charm blue sub-brand, now in the sale of Meizu series models have reached as much as 4. Hammer hammer generation launched on the occasion of the year also launched a small hammer, in order to meet the needs of young users. Expansion category: plus in the end whether the latter is necessary from the case of a single product to expand at home and abroad, the single product to mature, flowering 2015 Latest Nike Shoes enrich the product line has become almost the only option. One might ask, is the success of a single product strategy willing reasons for these brands, so-called word of mouth is not the ultimate one or two products to achieve a perfect result? But we have to see is that a lot of people jump from one extreme to 1 and tend to jump to the other extreme, the formation of one or the other mode of thinking. A successful product or not, with the 'multi-product' and 'single product' Although a relationship, but it also had to be adjusted according to the state of development of its time. So whether one plus the need to expand the product line when? The answer is yes. 1, the first sales from the product sales of view, a plus though is indeed a good phone, but sales are not brisk, even we can say is a failure. April 30 this year, according to a Canadian official disclosed the latest data show that since last April release, the single flagship phone has sold nearly 1.5 million units, of which overseas sales more than 60%. Together the two markets at home and abroad, sales of less than 1.5 million sets of results it is unsatisfactory. If you are looking for a non-reference value point of view, we get a contrast with and millet generation or more appropriate. One plus is similar to millet generation born at the beginning, are reputed to be the party of the brush geeks platform, but the millet in 2011 8 16 - August 16, 2012 the CCP whole year sold 712 million units Even as a relaxing time standards plus one plus still far behind. 2, a brand from the current increase brand awareness and the current domestic mobile phone market price, the lower the Vietnam War hot trend point of view, but also had to face a price increase or the introduction of low-priced products trend. To Baidu Index, for example, a plus phone is good, but really should be improved brand awareness. An increase far less than the same period of the hammer, if you put aside the old Luo strong personal marketing ability, the one plus is far better than in August 2011 --2012 August millet. In addition, the current four-tier cities, plus a brand unheard consumers, even in a city of young consumer groups, a plus also only a few people know. 3, the current price level of competition in the domestic mobile phone market has made the market dropped 2000 yuan 1500 yuan market, 1000-2000 yuan market segmentation trend is emerging in the past 1999 yuan price of the phone have fought in 1500 yuan price segment, millet 4, Meizu MX4, glory 6 are to be so, one plus generation of a product in response to such a competitive environment, but also had to be reduced to 1699 yuan. After the launch of a second generation plus it? Choose the path of one plus facing little or hopes for the new low-cost new, or let a plus generation to continue in service. But a generation as a ride plus 15 months of a NIKE KD 6 NSW good phone, from the Nike Air Jordan 8 product life cycle perspective, the question is bound to face shutdown, one plus one plus point if still a generation to conquer the world, that it is not realistic. This time to introduce new low-cost should be the only option. Prior to the domestic media in April has been a crazy pass a plus to launch low-cost version of the phone message, but in the case of one plus generation almost all parameters have been exposed, this one plus cheap version without any message and production sign, which low-cost version of the product shall almost certainly does not exist. At present thousand dollars machine market, almost a plus for him, Liu Zuohu has repeatedly said, 'a thousand Yuan machine determined not to add.' On December 17, 2014 of one plus one Anniversary Celebration fan gathering, when interacting with fans, Liu Zuohu show a thousand machine market has no intention to encroach on fine attitude. 'Small is beautiful' boutique attitude is good, but I do not know whether one plus stubborn support from the brutality of the mobile phone market now test summary:? Today, mobile phone market has gone alone hardware products to conquer the market stage. Plus the rest of the selling points is just a decent hardware and a good workmanship. But in this there is no core competitiveness of the domestic mobile phone market, good hardware and good workmanship, not just a plus, anyone can do. Give up quality strategy follow the market trend of the yellow chapter, throw away the feelings guise choose to become entrepreneurs will tell Liuzuo Hu Luo perhaps a reason: small but beautiful fine line eventually, unable National Cheng Kung University. One plus one is difficult to have enough strength to cope with up to a year long competition in the market, rich product line as quickly as possible, to quickly seize market perhaps is one plus the most sensible choice. [Editor / Li Xiang] author Wu Junyu firewood network era for IT network, IT Times articles, Micro Signal: 852 405 518, micro-channel public number: deep several times ]]> https://ameblo.jp/ssolaras/entry-12067847298.html Mon, 31 Aug 2015 15:32:12 +0900 Nike Kobe 9 EM 'Call of Duty OL'. Tencent in hand tour of this sparing no effort to introduce, as early as March this year, Tencent announced the acquisition of 'Monster Pinball 'exclusive rights in mainland China. In addition, Nike Zoom KD V there are rumors that Tencent is has been 'Long-Lost City' alone on behalf of the rights in mainland China. If so, two of Japan's top-selling mobile games have been Tencent capsule into his arms. Tencent hope that through the introduction of a large number of overseas high-quality games, these games become de facto head. China this huge market make these games get far more than their total income in other countries, and with the Womens Nike Zoom Hyperflight PRMNike Air Jordan 10 depth and Tencent cooperation, these gaming companies rely on Tencent's no doubt will become increasingly strong. In fact, Tencent and those from overseas game companies to cooperate and then holding, circuitous road to drive on the light cooked, is not only to introduce a single-game success, because, according to Tencent has always been the habit, usually direct cottage plagiarism, then borrow their opponents rolling mass of users. Tencent desire to help is through these overseas game companies into China, after 2015 Latest Nike Shoes they increase revenue, and then reach a stable and lasting strategic partnership with the well-known overseas game developers. And this relationship is usually starting to build a game from the cooperative relationship of trust, making a small stake until conditions are ripe, if we could, would gradually increase the proportion of investment. Tencent inventory a bit in recent years a number of investment areas in the game that I know of. 1. Complete the acquisition of Riot Games (represented as 'Heroes Union'), representing 92.78% shares for Heroes Union escort operations in the country, from worries that League game closer to the Chinese market, to fill itself DOTA class game market gaps, verify their 'competitive game will be online,' the strategic vision. 2. In the remarkable 'Activision Blizzard ransom case', Tencent invested $ 1.4 billion, which holds a 6% stake, has a certain initiative in the future Activision Blizzard's games proxy negotiations, the biggest enemy sniper end tour Netease. 3. Purchase Level Up 49% of the issued share capital, Level Up will also be part of the option granted to Tencent, 67% of its issued share capital. Level Up is a Singapore company, is one of Brazil and the Philippines, a major game operators. Host the first big game 'GTA V' agents in Asia is the Level Up, where small admire about Tencent's prescient 4. $ 330 million acquisition of the issued share capital EpicGames 48.4% of the shares, Tencent entitled to nominate directors EpicGames Board ʱ?? Epic Games1991年创立于美国, is a global leader in digital games and interactive graphics technology developer. Famous computer game 'Unreal Tournament (UnrealTournament)' series, 'War Machine' series are all his works. EpicGames Another notable achievement is the development of the Unreal game development engine (UnrealEngine). The latest Unreal Engine 3 (Unreal Engine 3) is set for a complete game development framework DirectX 9/10 PC, Xbox 360, PlayStation 3 platform prepared a large array of core technologies, content editing tools, support for high-end development team infrastructure projects. The engine has been such as Microsoft, Sony, EA, THQ, Ubisoft, Vivendi, Midway, Atari, Nike KD 7 Kids Edios and many other world famous game company adopted. 5. It was also recently invested 20 billion won Tencent famous Korean game companies PATI Games and $ 500 million stake in South Korean game makers CJ Games28% of the shares. D Rose IV Of course, these are relatively clear information is not comprehensive enough, so he intercepted a Pingwest in November last year to write about the 'BAT's overseas investment and M \u0026 A business,' a text section on Tencent. Clearly we can see that the vast majority of overseas investment Tencent has focused on the game field. Perhaps Blizzard Tencent and cooperation is indeed such a case. July 2012, Tencent entered into a strategic cooperation with Blizzard officially announced the proxy Activision Blizzard's new work - tailor-made online games for the Chinese market, 'Call of Duty OL'. A year later, Blizzard spent $ 5.83 billion to repurchase part of the shares of its parent company, France Vivendi (Vivendi) holds, while the identity of Tencent become the only industry investors. Through strategic Air Jordan 11 stake in Tencent has Activision Blizzard of approximately 6% of the shares, which may be only a preliminary attempt Tencent. Blizzard because the body is too large, Tencent is also unable to carry out overall control of Blizzard, but other volume relatively small company, perhaps it will wait to complete penguin holding a. Tencent Tencent games from overseas strategic value output in the recent My friend Ding Peng wrote 'Heroes Union in the end do not make money important? 'In his view,' Tencent is LOL as a brand in the business, such an approach would make revenues diversified, not just the periphery, but also such brand licensing. In addition to these derivatives outside the game directly see the see interest, there is a another we need to pay attention to, is the birth of Tencent's other game. This is called the linkage effects Tencent by LOL gather most of the domestic game players, these players for the overall brand Tencent game shape is an intangible asset, for future development Tencent game has a great advantage. 'In fact, this is Tencent games always insisted overseas strategy. Tencent game lead in 'sea', fired the entire Tencent brand, brand channels provide convenience for overseas output of other services. Also based on this, Tencent Tencent Interactive Entertainment Division game business belongs, continue to 'Tencent game' words as Tencent's Nike Air Jordan 13 gravity into its sub-brand. In 2010, Tencent game also worked in the United States to do the brand roadshow on Wall Street. The phrase 'Tencent Games intention to create happiness' although have been friends spoof as 'Tencent money to play your game MB', but have to say Tencent game brand already enjoys popular support. The most critical step in the sea Tencent Holdings game is the first overseas game companies, on the one hand Nike Barkley Posite Max to get involved in the upstream industry content development, making it easier to make long-tailed game content Tencent segments play the advantages in Nike Air Zoom Flight The Glove its user platform. On the other hand use of these game companies to promote Tencent gaming brand, marked Tencent mark for all games. But before holding, Tencent must first establish contact with each other, we entered into a collaboration. So the first game to introduce overseas high-quality China, which became what I call Tencent to dominate the world's third game in the most important step in the battle. (PS: Even without reaching investment intentions, these games can also help make money Tencent, Tencent absolutely no loss.) [IT Times Editor] Although Tencent game plagiarism widely criticized by everybody, but by its agent three games : 'DNF', 'Cross Fire,' 'Heroes Union', and almost single-handedly propped up with a breakdown of the type of market also applauded by the market. In the production, Tencent also Chushoubufan several works, which is inseparable from its internal competitive mechanism, of course, and some foreign manufacturers comparison, or a lot worse. Tencent can be dominating the global market, and its inseparable champion in the Chinese market, now one way or another foreign partner to play with Tencent, the future will be even more terrible. [Editor / author Jun Wang Lina] World CPIC, micro-channel public number: shumapingjia ]]> https://ameblo.jp/ssolaras/entry-12067846836.html Mon, 31 Aug 2015 15:31:06 +0900 Nike Air Jordan 29 transforms, 100 + can dream round Li's cell phone?[IT Times Editor's note] Robin Li, Baidu Inside a cell phone platform in a dream, it is the commanding heights of intelligent hardware dispute, the future will be the core of a variety of intelligent hardware connection point, for example, you can connect flat, wearable, TV , home appliances, home, car and so on. This article describes the hardware Baidu has experienced over the years transforms, began to move closer to the smartphone. 100+ investment rather than holding means a more open attitude, to provide Baidu sophisticated hardware systems, applications and ecology. 100+ whether round Li's mobile phone dream it? This year several major acquisitions scientific community are closely related with the hardware, Nest, Oculus, Beats there the next Dropcam. Internet giants sinking into hardware is no suspense. Chinese Internet is part of the world, naturally can not escape this trend, but to do the hardware is Nike Air Jordan 4 none other than the most active non Baidu in the BAT. Li as a technical man naturally will not miss any cutting-edge trends, big data, the depth of learning, intelligent hardware has been true. Indeed Li used a mobile phone either millet or Lenovo, does he not want to use a printed Baidu Logo phone? Baidu hardware transforms taken together: In the era of smart phones Baidu will have sunk to the hardware of the heart, just as is the entrance wound. Acquisition snacks OS and launched Baidu cloud ROM, try to infiltrate from the system level to the hardware level. This is Baidu sit tight on the PC side entrance of the inertia of thinking for many years. Google launched a similar thought in the Andorid operating system successfully build mobile ecosystem, seize entrance system level. Cheng: After the acquisition of 1.9 billion US dollars 91 wireless, Baidu in the application form distribution level entrance, and the entrance capacity is largely built on the Android ecosystem, simultaneously with the major mobile phone manufacturers to form a balance of interests and other modes of Nike Barkley Posite Max cooperation by preloading ecology. This determines the Baidu Or can no longer do their own self-built operating system for smart phones. Another background, the 360 ​​special for the machine, Ali cloud mobile phones have crashed, Internet companies to enter the smart phone to an end. Turn: on Jordan B'Mo Baidu invested one hundred percent in last year, accounting for 22.5% the proportion of shares. Equity investment for keen on absolute control of Baidu, and rare. This could be considered a compromise of Baidu. This time investment is Baidu hardware strategy 'turn' machine. Close: In the hardware business Baidu three legs, one to launch its own series of intelligent hardware, such as a small degree, shadow rods; the second is an open platform for third-party hardware such as access to health facilities Dulife intelligent cloud platform and Baidu Inside; Third investments and acquisitions, there are cases include 100+ phones, sea eye technology. The idea of ​​self-built hardware is gradually transferring to the opening win, the hardware part to the professional people to do, Baidu main systems, applications and ecology. Winning point into hardware and software phone industry dispute has reached a consensus, not just the future of the world's mobile phone hardware. The phone will not replace PC, while there will be more new hardware coming, plate, wearable, TV, home appliances, home, car, and so on. But there are two things that many people overlook it: First, the phone will be the future center of all the hardware, because any time and never leave the body, may play a role in the interaction, relay, caching and connection points; the second is software only It is the core competitiveness of the hardware, interoperability, application scenarios and Kyrie Irving ecology have to rely on software to build. Apple WWDC 2014 release illustrates this trend, this time mainly for Apple software updates from a PC system to iOS system and then HomeKit and HealthKit, more more more standard interfaces of API, all target points to be included More hardware reinforcement Apple ecosystem. If the above logic is right, Baidu naturally not miss the 'phone' and Nike Kobe 9 EM 'software' of these two very important high ground. Application of distributed software level, Dulife, Baidu Inside the like layout. But the phone dimension Baidu has what? We first thought is Baidu cloud operating system, which is software; hardware, currently the most important thing is to Baidu 100+ phones. There are signs that Baidu recently are returning smartphone, action in this area is becoming more, such as the recent Baidu Guangdong Unicom will jointly launch new products on smart phones. [IT Times] annotation 100+ iQIYI video phone is an interesting title, if from two directions around to resolve the name combination, will be able to understand the meaning of the plus sign in the middle. From the look to the future, love Fantastic Art Baidu has been acquired, it represents Baidu software content contained therein, including the Baidu cloud ROM, iQIYI massive screen, Womens Heels Baidu map, search, application distribution, that is summed up as 'Baidu Software Content +100+ ', the future may be' Baidu software content + XX '. From front to back to see '100 + phone' is now '100 + iQIYI', the future may also have a '100 + XX'. Such a comparison, the cooperation model with 100+ idea of ​​Baidu turns out to be the same thing. 100+ Can withstand heavy Baidu mobile phones? Assumes that the hardware is very important for Baidu, the phone hardware is very important for the 2015 Latest Nike Shoes future, Baidu can carry 100 + phone hardware is heavy? After all, Baidu is a 60 billion dollar Internet giant super middleweight, and one hundred percent in the face of Baidu still a schoolboy. At six months ago, Baidu announced a strategic investment in one hundred percent, I have some understanding of it. One hundred percent in 2006 started in the fall of hardware channels Intelligent hardware company, from a functional machine to intelligent machines, from 2G James Harden to 3G and then 4G, go road of ups and downs but trained grinding out a 'hard effort': channels, hardware , software, marketing and integration capability and taste everything. It has considerable strength under three or four lines and rural line channels, with operators, distributors, mobile phone manufacturers integration capabilities, this phone also has 100+ brands. Baidu more attention is naturally 100+ phones. 100+ initially C2B customization cut, make two points this year: zero profit model and partner program. It supports zero profit mode of Baidu, Baidu user needs cage amount shop, there are strong supporting 100+ short-term non-profit. The 'add friends' partner model is 100 + initiative, by the user as a friend to give users an attractive economic incentives and eliminate the 'fan economy' line, this name occurs in the millet was cool linking China to follow suit. Further, 100 + resolutely resist hunger marketing, not because of poor control of the supply chain Nike SB Dunk Low and passively 'Hunger.' In the software level 100+ owns Baidu's strong support. 100+ iQIYI phone will cooperate with iQIYI depth, into the iQIYI massive video, specializing in video phone in this vertical field, the first day of sale exceeded 100 million units; and 100+ operating systems are used Baidu Cloud operating system, integrated into Baidu map, search, application distribution and so on. Of course, the integration of Baidu software services and iQIYI content, Baidu is valued 100+ ultimate goal. It can be implemented through the integration of software and services to the charges after 100 + can boldly play the phone's signature zero profit, while Baidu's entrance can be consolidated. 100+ for Baidu, it is not enough. China's smart phone manufacturers pattern as 'overseas Apple Samsung, domestic Xiaohua cool linking Big Four' multi-oligarchic situation, the player of the gas overlord who has not yet appeared. These players now account for about 60% market share, and 40 percent left Nagao players. If the 'Baidu software content + mobile phone manufacturer hardware brand' model of cooperation has been proven effective, natural Baidu will find ways to copy it to other mobile phone manufacturers, it may be cooperation, it may be invested or even acquisitions. A grapevine is 100 + founder communicate with Li Guoxiang after, Li made it clear that given sufficient freedom 100+ allowed to play. And in the 100+ iQIYI phone conference, Baidu vice president Li Mingyuan and iQIYI CEO Gong Yu went to the site to its site, Baidu visible support is large enough. Baidu is the 100+ set an example for the cooperation, and thus attract more mobile phone manufacturers to become Baidu system. Baidu's ultimate goal is to explore a new Internet + hardware cooperative thinking and copied to form a new mobile phone industry ecology. It seems that it alone associated Xiaohua cool idea has become obsolete, and 100+ in support of Baidu is a large enough space to play, which makes the smart phone industry is still full of uncertainties. Summary: 2014 is the beginning of the dispute hardware BAT, 2015 will mark the climax. Hardware battle the commanding heights of the dispute is the phone, Baidu after experiencing years of transforms are returning smartphone. 100+ investment and strongly support, the Internet is to establish a model of cooperation with a mobile phone manufacturer and copied to more players, and ultimately the formation of ecological Baidu Inside smartphone for intelligent hardware strategy overweight. [IT Times Editor] As mentioned in the text as well as 40 percent of the smartphone market players to leave the long tail, so, the manufacturers all want to build has its own characteristics, OS and UI, in this context, Baidu also created a Baidu cloud ROM, the 100+ iQIYI video phone provides a smooth user experience. '100+ iQIYI' the introduction, from intelligent hardware TCP Baidu Inside, the program provides a wide range of technical capabilities Baidu support intelligent hardware partners complement traditional hardware manufacturers short board in the accumulation and marketing data, thus creating a healthy eco-industrial chain of hardware. In this way, we can let the hardware manufacturers, technical service providers and channel partners can play their respective roles, so that the industry to maximize profits. [Editor / author Wang Lina] Luo Chao, microblogging @ Internet A super, micro-channel SuperSofter ]]> https://ameblo.jp/ssolaras/entry-12067846381.html Mon, 31 Aug 2015 15:29:23 +0900 2015 Latest Nike Shoes and Ma Li Nike Lebron 11 Low will sooner or later be involved[IT Times Editor's note] This article shows domestic entrepreneurs new dark side: passionate collection. Data shows that about 70 more have global assets of high net worth hundreds of millions of enthusiastic crowd favorites. Some of them high-profile, some people are more low-key, people now do not know what they would collections. Such as Ma, Shi Yuzhu, few people know they have a collection of love, and Ma, Li these people would come sooner or later, because 'the art market will eventually entrepreneurs with high cultural quality are closely linked.' Entrepreneurs collection has a lot of similarities: They always shoot the floor staring at the most expensive and rare few auction; never in pursuit of a 'people I have' a sense of reverence. On the other hand, with the mainland collectors have collections to broaden horizons, show off their wealth had not their favorite aspirations, and access to a wider range of social respect, cultural heritage has become their new purport. As a result, China began to have a group such as Long Gallery, Hao Art Womens Nike Zoom Hyperflight PRMNike Air Jordan 10 Museum, Zendai Himalayas, Today Art Museum, this privately owned museum. Data shows that about 70 more have global assets of high net worth hundreds of millions of enthusiastic crowd favorites. Of course, some of them, such as Liu Yiqian such a high profile, some people are more low-key, such as people now do not know whether the Chinese richest man Li Ka-shing invested collections as well as what he would collections. Taikang Group chairman, Chen Dongsheng, founder of Guardian Auctions standing with his point of view to observe the collection of domestic entrepreneurs. In May 2014 autobiography of the collection 'a tuning hammer', he wrote: 'Now there is a problem is that the real strength of large enterprises and entrepreneurs have not yet fully come into this industry which All the markets have a nurturing process, I believe, like Ma, Guo Guangchang, Ma, Li will come sooner or later these people, the art market will eventually closely linked with high cultural quality of the entrepreneur. So, although impetuous society as a Lebron Slide 2 Elite whole a status quo, but I still optimistic about the future of. 'The following list of collectors is based on public information that we Air Jordan Women organize, and for those holding a baby, do not want a high-profile show people rich, how to hold their hands cards, we are not yet known. Shi Yuzhu: Collection 'beauty map', according to insiders revealed that Giant Group founder Shi Yuzhu Love Collection painting, oil painting again with its 'beauty map' of the main theme. Ma: Collection of Contemporary Art Poly Auction Director Zhao Xu had mentioned in a public lecture the President of the Board Ma Alibaba are collections of contemporary art, and was mentioned in the contemporary art collection is also Shanda chairman Chen Tianqiao. Wang Jianlin: From China to the West in modern abstract. '(Wanda) In modern Chinese painting collections on with Wanda position in the commercial real estate sector is the same as' similar to Liu Yiqian, Wang Jianlin also entered the ring early favorites in the 1990s, he wide hands with Chinese works of modern artists, such as Fu Baoshi, Liu Hai Su, Li Keran, Pan Tianshou, Huang, Wu Guanzhong. Last November, Wanda Group collections team to 172 million yuan to buy Picasso's 'two children', declared the move to start their collections of Western abstract classics. It is reported that Wanda Group has collected Gauguin, Cezanne, Pissarro and other famous masterpieces. It is worth noting that Wanda Group Leader Guo Qingxiang collections has accused 'Chinese contemporary art is no collectible value' in public, and expressly does not collect Chinese contemporary art. Liu Yiqian: a floating 'Xian Qi' and 'psychic Cup' Chinese collectors as the most controversial is the highest tone rich, Liu Yiqian words and deeds never be able to catch the eye. Early, spend as much as 280 million yuan Liu Yiqian, daring to buy a Queen Emperor Chenghua bucket color cylinder cup chicken, July 18, he went to Sotheby's Hong Kong held a high-profile ceremony, with only priceless, full pack slurry The cups drink a cup of tea. 'I actually was in this way at the time to express their excitement. This cup dating back 600 years, when the emperor, should take it to the used concubine, I was simply trying to breathe Xian Qi.' Interview When he explained his mind. Liu Yiqian and his wife Wang Wei sitting two art galleries, collection of categories including ancient paintings, modern paintings, red classic painting, contemporary painting, the contemporary sculpture, installation art and antiques, and so on. Recently, they couple also won the 'Montblanc Arts Patronage Award' two years before the award winners were Chen Dongsheng, chairman of Taikang Group, as well as the famous scholar Feng Jicai. Chen Dongsheng: Favorite Big History Perspective Dongsheng expressed in various public occasions, one of their favorite work of art is Chen Yifei's oil painting made in 1972 masterwork, Nike Air Jordan Women 'Ode to the Yellow River.' At the same time, he also a collection of many records China's modern history a turning point in art, such as 'Chinese people have stood up', '1949 liberation of Nanjing,' 'Adam and Eve', 'dialogue', and in 1942 Wu Yinxian film 'Mao.' As the Group Taikang art collection department's Taikang space will focus on contemporary art collection, dedicated to contemporary art show various stages of the process of the appearance and the representative figures. And other corporate collections is different, Taikang Space collection of contemporary art is almost entirely Nike Lebron X Elite independent of Chen Dongsheng himself, without its aesthetic taste of interference, by the well-known curator of contemporary art Tang Xin full care. Xu Jiayin: Madam 钟爱岭 South School works Hengda Group Board Xu prepress just a few years into the art collection, bought on big pieces of the Lingnan School painters. September 2010, Xu Jiayin once the price to buy 11.2 million yuan Zhou Yansheng Lingnan painter's masterpiece 'Spring smile.' 2011 Spring auction, he shot again, to 1281 yuan to buy the 'wind aroma far', 'Dongfeng wealth resplendent beauty' and 'bird four screens.' Wang Jun: favorite paintings by Chen Yifei and Wang Jianlin, Liu Yiqian the holding in the bank vault and galleries is different, Wang Jun to his collection of contemporary paintings and bronze for home decoration. Painting collections focused on Chen Yifei, Ai Xuan, Yang Feiyun, Wang Yidong, Yuan Zhengyang such contemporary masters; and bronze is mostly purchased from Europe. Wang Jun to Chen Yifei love with him in the United States to study experiences. It is reported that a few years ago, hanging in his house porch access to the pool screen wall is the wall of a huge oil painting by Chen Yifei's 'Juan-Juan' is Wang Jun then spend four million bought from the auction. Influence by Jordan CP3.VI AE Wang Jun, Feng also began to focus on the art collection. Daizhikang: Favorite chairman classical paintings Zendai Group Daizhikang Chinese courtyard office is located in Shanghai Pudong Himalayas are placed in the center of the top floor of Xu Beihong's 'lion diagram.' The real estate tycoon is also fond of classical Chinese art, particularly ancient and modern painting. 'Wen Zhengming landscape scrolls (local)', Gong Xian 'static wall waterfalls Figure' and 'troops map', Xu Beihong 'Lion map', Li Keran 'Shaoshan', to set the Qianlong 64 calligraphy, ecliptic week, Dong Qichang , Wang Qi, Ren Bo calligraphy works, these were his bag. According to his own estimates, there are the Tibetan Himalayas Art Museum of China's total value of over one billion yuan classical paintings. And Wang Jianlin similar, daizhikang maintain a certain distance from the Chinese contemporary art. Sun Guangxin: extensive collection of modern and contemporary masters as chairman of Sun Guangxin Guanghui Group is also a senior art collector, his collection mainly located in the modern and contemporary paintings, major collections include Changshuo painter, Qi Baishi, Huang, Xu Beihong, Fu Baoshi, Zhang Daqian, Shi Lu, Lin, Li Keran, nearly modern everyone. In 2012, Sun Guangxin collection bag Mingshan authorized agent in Jia Dechun shot to 124.2 million yuan went for Li Keran 'Shaoshan', 2011, including Mingshan Youyi 266.8 million yuan went for 'nothing Kyushu music work', a record Xu Nike Air Jordan 11 Women Beihong painting auction record. According Nike Kobe 9 EM to the package Mingshan said, Sun Guangxin ten years a total collection of more than 500 modern and contemporary masters of fine painting. Zhang: always sit in the front row, never personally placards, chairman of South Beauty Zhang is China's relatively high profile corporate collectors. November 2007 Poly autumn auction to 22 million yuan on winning a huge oil painting by Liu Xiaodong 'New Three Gorges migrants', it becomes important art collectors of the Chinese contemporary art market. The same year, she bought 10,304,000 yuan Fang works '1997.1', has a runner-up Fang auction price of domestic work. 10 years ago, Zhang more than 50% are from the major art auction, she was always sitting in the front row, who personally placards; and each auctions, as long as she likes, can a person be incorporated into 30% 50% of the work. It is said, hanging on her bedroom Republican female painter Pan Yuliang's self-portrait, 'Pan Yuliang.' In her $ 300 million in Lan Club is on display treasures from about 1600 paintings. [IT Times Editor] Reportedly, China Collectors Association, a large proportion of entrepreneurs. Earlier analysts believe that although many entrepreneurs showed enthusiasm for the art collection and interest, but behind this enthusiasm has other intentions. Auction reason to attract many entrepreneurs, because they were a large part of these collections need to buy, this need not to cultural investment, nor for personal preference, their purpose is to tax avoidance. In addition to tax, entrepreneurs collectors of 'deliberate' in that they saw the 'appreciation' collections. After the painting at the auction because they have bought not only pay less or no tax, and apparently a few years, there is a huge collection of appreciation. This is a break-even investment package. [Editor / Liu Jiaqing] ]]> https://ameblo.jp/ssolaras/entry-12067845998.html Mon, 31 Aug 2015 15:27:57 +0900 Air Lebron Slide brand; the public about aircraft manufacturing explosion point; there side edge selling clothing to send pet pig![IT era network, IT Times Editor's note] this year, two-eleven, the major electricity supplier platform is not the only playing 'cheap' brand, 'family card', 'humor card' doing their utmost, both logistics services for electronic business platform comprehensive strength considerations, is also a major business platform once creative marketing competition. This article lists the 2014 dual 11 several creative marketing case, for example, the sword easy road, a direct hit 'Express' brand Meizu; in the Beijing Morning Post with a full-page ad, a flagrant provocation of the three foreign brands of skin care oils Aurora; binding Network hit series 'never thought', in the form of micro-film brand and product promotion Lin Wood; also sell clothing side, while lottery to send Apple 6 and pet Nike Air Jordan 13 pigs, these ideas are too Guards 2014! Dual 11-year shopping spree ended, the Lynx to 57.1 billion turnover another record, won Wang domestic sales of electronic business platform. Dual 11 year compared with previous years, the internet, pay various aspects of response, logistics and others have a lot of promotion, plus the rapid rise of mobile terminals, to make this year's double 11 electricity suppliers have the witness of the times landmark. For greater share in this carnival, in preparing for the major platforms of the tit for tat has become more Aspect, Jingdong Lynx 'double 11' and 'real low' of the dispute, the United States provoked Jingdong 'expensive to lose' days Cat and Suning, Jingdong exclusive agreement, Lynx buyout advertising, etc., which is different from the previous years of the war of words, and became a close Nike KD VI Elite fight. Meanwhile, farm chicken, animal feed, industrial machine ...... weekday relatively low-key agricultural products, industrial products have also upset the double 11, making this year's double 11 to become a real national carnival. Next, I simply inventory of some creative marketing case during the dual 11: 1 goddess wear men's clothing, challenge 'hormone' creative point: reverse thinking, match up as the electricity supplier market, men's brand, Fairwhale decided to male fans Send some benefits. In order to reflect the brand's stylish modern romantic taste characteristics, Fairwhale to girls wear men's reverse thinking, began a lecture entitled 'TA who wear my Fairwhale' theme activities. The brand 2015 Latest Nike Shoes invited seven has some well-known and beautiful goddess, representing the 'Meng Department cook, locomotive Phantom of the Opera, sexy car models, football baby,' and so on seven roles and on the microblogging to create a temptation # # goddess hot topic, The house men and women of God as a potential male consumers 'girlfriend' for its mix of clothing. On MarkFairwhale official flagship store, activities 'large' published prominently on the home front page, it is quite eye-catching. Seven men piercing the goddess charming, lovely taste, with sexy, deeply moved by the copy, so 'sex' Marketing is very eye-catching. 2. The dream messenger, zero shipping creative point: people still grab the goods, I have arrived either lower prices compared to other vendors, or juggle, it appears more pragmatic Meizu some sword easy D Rose IV road, a direct hit 'Express' brand , known as the fastest delivery. In fact, the Meizu addition to its own online channels outside the line number of the store is also very alarming, in order to meet the requirements of huge shipments of dual 11, Meizu phone in advance to arrange inside the store, and then by the store staff personally delivered the hands of users, so a 'a dream messenger' with all the 'dream' quick delivery. Meizu 'Dream messenger' zero delivery for the user, the user just under the single, before dawn, the phone is at hand! So, Meizu has become a double-11 during the first arrival of the merchant. 3. The game marketing, Han sent to Hollywood creative point: a sense of participation, there are celebrity 2014 double 11, camels can be described under the foot work, first launched microblogging 'teach Americans had dual 11' awards event, and is the official flagship shop launched the 'camel ferocious assault in America' ​​interactive game is to bring users' sense of participation 'in the end of the rhythm. Early in preparing for the period, Luo Tuoguan Micro has released news that: Camel ready to bring spokesman Han Han, camel Jackets Hollywood taught Americans had double 11. Forward microblogging guess Nike LeBron X PS Elite as long or camel to teach Americans how to # 11 # over double iphone6 ​​chance to get one. Then there are five programs optional, A collaboration with Hollywood blockbusters, the implant camel double 11; B double 11 day camel staged a fashion show in Hollywood; C camel with Han to Hollywood film; D double 11 the same day, Americans Shopping heaven cat; E in the United States two-time 11, so that Americans become bachelor. By collecting the form of marketing creativity, allowing users to participate in business activities, the brand and the user further narrow the distance. Spread fast and low cost. Interactive game is the brand appeal into one, forming a good interaction with the dissemination of results. 4. counterattack section, together about the 'benefits' creative point: the sword easy road, you can not imagine yourself making section, double Nike Air Jordan 4 Women 11 can also be linked with industrial relations. As the world's largest special computer EVOC one of the enterprises, even spoiler also double 11. EVOC and Lynx are not logged in, but are in their own EVOC mall had played a festival. In fact, with the industrial sector have focused on the degree of correlation Singles, data analysis found that: concern industrial sectors users are mostly male corporate procurement and technical staff, it is the 'bachelor' severe crowd. Thus, from the user's emotional start EVOC mall, in 'Singles' that day flagship brand counter-attack and counter-attack launched three Raiders: 1) counter-attack boss: industry upset with the purchase, ask your boss screaming 2) counter-attack! Goddess: micro-channel sun single win Spain handmade candy, let goddess screaming 3) counter-attack life:! purchase full 11,111 yuan was Jiayuan Diamond Member card, get rid of singles, so that their side is the breakdown of industry screaming reserve price! ' butcher style 'of play, side play the emotional card, encouraging' bachelor 'rise' counter-attack. ' Fit the user's needs through interesting marketing approach, EVOC successfully 'Singles' build into 'counter-attack section.' 5. The rain on the free single, wet body to take off a single creative point: suspense marketing year, double 11 most daring, comes GXG.JEANS, 'double eleven rain on the free single' campaign which launched full of suspense, dare and the God of gambling, described as 'fun.' First Throws suspense: Micro broad V sun umbrella, claiming double 11 rain on the free list; then GXG.JEANS official micro further follow-up: released relentless going to heaven on gambling; Next Events reached a climax: the large fashion line, influx of men have to pray for God to rain; ultimate suspense announced: GXG1978 flagship publication activities, that is, the 'double 11 rain on the free single.' The whole event paced, interlocking, only a week's time, 'double 11 rain on the free list' topic sound volume will be close to 40 million, and with dozens of media follow-up report. GXG.JEANS creative marketing both tempt the appetite, and gave to the benefits, think unsuccessful immune. 6. Double 11 we stand right about the creative point: public about planes, manufactured in Beijing Morning Aurora explosion point with full-page layout, a flagrant provocation of the three foreign skin care brands, see the 'double 11 in the days of cat waiting for you yo' This funny than about aircraft also drunk. Communication media reported role in declining influence as before, but media reported aboard Aurora puts flashpoint as event marketing, media via the Internet to spread this critical point in order to maximize the value of communication media reported ʱ?? In addition, with just the Lynx Aurora shop about three foreign brands stand, it is also to the user that, Aurora is not only essential, it is the big brand skin care products. 7. 'never thought' creative point: Nike Air Jordan Flight 45 video marketing, cross-border marriage by the Youku and Million and Days to create the series drama 'never thought' to the tens of millions per episode playing popular Internet capacity. 'I never thought' the main audience is young people keen on the Internet, and Lin Wood target users are more consistent. As Internet furniture brand, Lin Wood decided in the form of micro-film brand and product promotion. So, one from 'never thought' the original cast starred in the micro-film network burst red, Lin Wood products more naked implanted where entertainment ads not Nike Air Griffey Max only failed to arouse resentment of young people, but Better formed a spread. Content is king in the era of advertising is content, advertising or entertainment has become an important trend in the future spread, Lin Wood just caught this trend, to achieve a good spread of results. 8. You buy clothes I send pig Creative Point:?! Send gifts is not the same two-eleven, a wide variety of promotions and various so-called 'high ceremony' numb already admirable, there is Nike Hyperdunk 2014 nothing new in the end what can send it to send pig children's clothing brand pig Banner creative really makes people stunned. Pig Banner not only prepared a 24 cute pet pig, 50 iphone6 ​​also prepared to face the double 11, double 11 one hour every day on the lottery once, can be described as golden pig hog feed chain. Pet pig not only by kids like, and more by the young mothers of all ages, plus the ultimate temptation 6 kidney, pig Banner Promotions traditional lottery get interesting, all of a sudden cause of social media attention, great spread of power ʱ?? [IT era network, IT Times Editor] these creative marketing, slogan, once played, is indeed able to attract the attention of many consumers, but many brands staged by marketing gimmicks, consumers will inevitably also produce fatigue. The electricity supplier in China's most competitive industries, whether it is marketing or promotion, are not peremptorily to follow suit with its own innovation, focusing on its own brand, it is the foundation of lies. [Editor / Zheng Xi] ]]> https://ameblo.jp/ssolaras/entry-12067845618.html Mon, 31 Aug 2015 15:26:37 +0900 Nike Lunar Hyperdunk Low IT Times sharp 2015 Latest Nike Shoes observation] Recently, Takeout changing field occurrence of two major events, deserves our attention. First, the Chinese market, the US group takeaway just less than half a year's time, beyond the 'hungry yet' in the field of takeaway O2O accumulated six years. Analysys think tank, released the 'China Internet market in the first half 2015 Food Takeout special report' shows that the US group takeaway market share of 41.24 percent of the hungry it was 38.75%, Baidu takeaway was 7.95%, the Amoy little as 3.51%. Let the public feel more surprised that hungry it's share of orders from Q1 of 40.07% down to 38.75% in the first half, relegated to second place. Second, the global industry originator buy Groupon emulate it once the Chinese apprentice US group, launched Groupon To Go takeaway this channel. Today buy originator Groupon market capitalization is only half the market value of less than US group, think it is inevitable heart is a bit sad, when the Groupon is how fame. So, the launch of Groupon takeaway channel, really hungry to copy the US Mission takeaway counter-attack successful experience what it? Let's take a look at how the US Mission to throw off many competitors in just a year and a half, do to Chinese takeout market first. 1, traffic from the entrance point of view, the US group covering the country a thousand cities, the number of users more than 300 million, of which a considerable part of the user ago in the US group had to buy food and beverage consumption. Especially the US Mission in the mobile terminal is more obvious advantages, now US D Rose IV corporations moving end trading has accounted for 95 percent of total US corporations throughout the transaction, which has laid a solid foundation for user takeaway O2O. 2, from the catering business resources point of view, the US group buy in the past had to do with a number of domestic food businesses reached a cooperation, of which there are a considerable number of catering businesses are willing to cooperate with the US group food delivery, which makes the US group to cut takeaway market can easily start ʱ?? In addition, the US group buy through the accumulation of years has been building out a huge army push, which makes the US group Takeout expand businesses also took advantage of the resources. 3, from a technical point of view, the US group CEO Wang enthusiasm for technology is to allow US corporations buy the market today can Yiqijuechen the most important factor, by means of its accumulated technical experience in the area of ​​buy, the US group Takeout soon open up the online and offline, greatly enhance the distribution efficiency takeaway businesses. 4, from the perspective of the user stickiness and user experience point of view, the US group first through takeout joint Huiyuan, launched custom packaging complimentary drinks, followed by the new convenience store, fruits and vegetables, dessert drinks entrance, by expanding category and offer more more value-added services, not only to meet the diverse needs of users dine, but Womens Nike LeBron 11 also by the unanimous praise of users, greatly enhance the internet user stickiness. 5, from the logistics point of view, the US group is used takeaway self logistics and third party alliances compatibility mode, so more secure distribution, such as in April this year, Nike Air Jordan 3 the US group and KFC takeaway to achieve cooperation, Kentucky home delivery of more than 500 takeaway stores settled in the US group, while the US group is also expanding the scale of its own logistics team coverage. 6, from commodity security perspective, the US group takeaway is two ways to provide protection for consumers. On the one hand, to strengthen the supervision and management of the line business, if the food failed to immediately terminate cooperation with the business; on the other hand, the US group takeaway insurance Nike Zoom Hyperflight PRM company reached a cooperation with the Internet to provide food security risks for merchants. The reason is that six US corporations can take away an important factor in the short run to several market first, but Groupon in order to replicate the experience of the US Mission to achieve takeaway takeaway counter-attack in the United States market, but also need to be adapted to local conditions. Sino-US O2O environment vary widely when it comes to China and the United States O2O environment is, indeed, a difference ten thousand another, which also led to a lot of difference on the US-China Internet business environment. First, the US labor is relatively high, while the number of Chinese population, though labor costs are rising, but still has plenty of cheap labor. O2O is an on-line service at relatively high demand Internet business, whether it is on-site housekeeping, on-site massage or food delivery to your door, people are required to complete the service process. If you do not have a lot of cheap labor protection, this O2O platform is difficult to truly achieve. So in the US market, domestic O2O originator homejoy catch did not take long to declare bankruptcy, the core reason is unable to Nike Air Jordan 5 Women support the high labor costs. Second, China and the US technological innovation environment is different. Many American college students often will be more emphasis on an entrepreneurial class technology research and development, and China's business students often will choose some application development and wire services related O2O, this is the Chinese entrepreneurs in technological innovation why the United States has always been a catch an important reason, which also led to China's O2O business boom is far better than the United States. Third, this year as the Chinese government on the 'Internet +' policy guidance, the emergence of a wave of start-ups O2O referendum, but also led to the domestic capital market for the O2O enthusiasm. In contrast, the US capital market is not very optimistic but then O2O, Groupon market capitalization fell from $ 15 billion today, $ 3 billion; US public comment yelp fall from $ 6,000,000,000 $ 2,000,000,000; originator opentable is scheduled class O2O Priceline price of $ 2.6 billion acquisition of American retreat city ...... O2O platform is being fully cool capital markets. Fourth, to compare the size of Nike Zoom Hyperflight PRM the market, China's large population, the market size of the service sector is far better than the US market, the huge consumption demand supported O2O reproduction reproduction. Take Groupon contrast with the United States Mission to the United States in last month's group turnover reached 11.1 billion yuan, while Groupon has already been dumped a large portion of the US group. When the Sino-US Takeout different competitive environment O2O US group has just entered the takeaway takeout O2O market, when the whole market is still in contending takeaway period, it is relatively hungry leader. At the same time, Ali launched a Amoy little, Baidu launched Baidu Takeout, Tencent has invested heavily hungry Mody, Chinese takeout O2O market officially entered the US Mission takeaway period and BAT semi-finals hegemony, and today the US group and hungry takeaway it has been far ahead, belong to the first echelon, but Baidu Takeout, Amoy little has been part of the second tier, other home cuisine sinks market share even less. US Mission takeaway again experienced a year thousands of World War II mission at the US Mission to buy time, and can be called only after a final bloody battle to win a few games. Compared to China's competitive environment, the US market has behaved takeaway O2O relatively mild. Right now the United States is in a takeaway O2O market in strong two era, a strong referring to the US giant takeaway Grubhub, two middle finger is Groupon To Go and review site Yelp acquisition Eat24. Grubhub listed in April last year, the current market value is close to $ 3 billion, and Groupon matched, the current number of active users is about 6 million. When a customer orders through its website or ordering takeout restaurants commission to present a single day more than 220,000 orders, covering 600 US cities near 30,000 restaurants. US corporations and alliances of self different way of logistics, Grubhub takeaway restaurant through the acquisition of distributors DiningIn and Restaurants on the Run to increase their distribution capacity. Although the number of currently active Groupon nearly 50 million, is Grubhub several times, also have the advantage of US corporations user traffic when doing takeout, catering businesses and resources. But, after all, just entered Groupon takeaway market, post-consumer user experience, logistics and other Groupon is an urgent need to solve the problem. Groupon pre intend restaurants have their own delivery and distribution capabilities, will follow-up and third-party logistics agency docking, self-built logistics for the US market artificially expensive and not practical. Groupon will set off tidal O2O US O2O imitate Chinese concepts and models started in the US, it refers to the provision of online and offline business perfect fusion of shopping channels for customers. First, the core concept of local customers, and second, a variety of shopping channels, the third is the perfect fusion of a variety of channels. But O2O root sprouted in the United States, but in the Chinese market appeared to thrive. Today in China, O2O market, in addition to the US group, Lebron James do a comprehensive O2O platform is also very much, such as micro-letter word of mouth, phone Taobao, phone Baidu, Baidu rice, Baidu map, the public comment, 58 city and so on. In addition, the emergence of a bit fast, should students home, e-generation drive, e wash bags and many other vertical areas O2O small giant. China's O2O business platform sprung out, which makes desolate American O2O startups somewhat envy, jealousy, hate. Today buy originator Groupon lay down their movements, Air Jordan Women to learn from the US group asked to launch delivery service. Once the takeout channel can help Groupon foothold in the US market takeaway, Groupon coach China's case this will open the United States to follow the example of other O2O platform O2O China's mode of operation, the US Internet entrepreneur tide copy the Chinese model will thus open ʱ?? [Editor / Liang Hao Liu Kuang this paper era for IT network, IT Times manuscript. Author ponder Zen Internet, micro-channel public number liukuang110 ]]> https://ameblo.jp/ssolaras/entry-12067845241.html Mon, 31 Aug 2015 15:25:04 +0900 2015 Latest Nike Shoes Jonathan Ivy o represents the core competitiveness of Apple products, Apple Nike Air Jordan 6 Women better blueprint for the future of the greatest designers. Apple company, Ivey's external public relations image Bengtiyouduo important, his design concept for Apple products trends, evaluation of competitors' products and markets, are related to the apple as the industry leader attitude and situation. This determines, Jonathan Ivy o only for industry in general criticism of plagiarism, to highlight Apple's stance in technological innovation. If he pointed criticism millet plagiarism, will only make the media misinterpreted, millet company in China's smart phone market share, Apple's mobile phone threatening position in the mainland market. Obviously, claims to possess supernatural, funny overrate themselves, this concern for now is simply nonsense. Not to mention Apple and millet are faced with two different levels of customer markets, Apple's rival Samsung, HTC, Motorola, etc., and millet only in the domestic low-end market with Huawei, ZTE, Lenovo, oppo, Meizu and other mobile phone brand to compete successfully in Lawrence, and not enough to cause a positive impact on Apple's high-end market position in the low-end market actually millet Apple rival Samsung space squeeze will indirectly help to apples. Of course, millet also may pose a threat to Apple. Millet in the low-end market as, let the high-end crowd demand for smart phones have a 'concession' possible. Once the iPhone on product upgrades across iterations no subversive, users buy mobile phones decision criteria will be transferred to the high cost from the firm's brand and experience, but that this effect is negligible fluctuations in a short time. So, in the face of the domestic market in order to millet, Huawei Mobile Army, led by comprehensive rehabilitation, Apple did not feel too much pressure, you need only the high-end market to stabilize its market share. In a sense, Apple did not need to plagiarism accusations millet, Apple's patent battle fought for many years, we are also pointing the finger of blame Samsung, Google and other predators, no need for millet feather boy hands and feet. The reason that millet is China's Apple, it is only the media to promote patriotism Chinese dream packing out to incite emotions, Apple seems, millet just across the ocean wore his aura constantly practice the 'Kung Fu' little partner it, and go with him! Moreover, in the international millet layout is fairly cautious, and did not touch the apple bottom line. II: The face of challenge, millet playfully why? Millet phone based on the Android open source MIUI system upgrade, this foreign objects localization transformation has indeed been substantial experience in sophisticated, won tens of millions of user acceptance. Millet subsequent product line, a lot of content are optimized on the basis of the transformation of others ready to come, precisely, this can not be regarded as plagiarism, but a Lebron Slide 2 Elite micro-innovation. This micro-innovation for small businesses in an open environment should be encouraged, to lead the industry direction for large enterprises, micro-innovation is liable disgraced person, which means innovation fatigue, and subversion weakness, this feeling, it is everyone for Apple 5,6-generation upgrade without a sense of subversive enough. Millet companies in the software, hardware, the Internet will play in seeking unique, hope out of a different way, in fact, millet also successful, but too floating on the surface, the lack of consolidation of the underlying foundation, millet play will be better derided as an only know assembly and sales of mobile phone factory. From the results, millet micro-innovation is recognized by the market, not only created a miracle in three years a $ 10 billion market value, but also with the Internet methodology, the domestic smart phone market to bring Nike KD VI Elite a peak heat value, emerging technology markets, millet is worthy of a business. As long as no patent lawsuit stalls, they do not Hujiahuwei, too much publicity, there are no braids stalker who tugging on millet plagiarism or micro-innovation issues, not to mention, 天下乌鸦一般黑 each other to each other Nike Air Jordan 29 now. Only in the process o Jonathan Ivy of speech, public relations millet really quite silly missing. Lin Bin, president of millet even public response o Jonathan Ivey said, 'Millet is very open company, does not force asked us to only use millet. We also use a lot of millet products beyond any individual institution millet products used carefully, only There is not copying someone else qualified to say that I am willing to give him a gift of a millet phone (referring to Apple's design director), so he really use it over and then comments, 'I saw on the microblogging a netizen commented intriguing.: 'I can do bitch and quiet to do that, but others jumped out to scold virgin feudal thinking is not right.' The problem lies here, millet too playfully, and he did not give up the absolute advantage of technological innovation, but also in turn accused Apple's open enough, this bitch still curse myself virgin feudal comeback really poor to be added. Three: the media's 'Beloved,' public opinion 'freak' Finally, restore the nature of the matter, has been able to set off such a big storm, so much celebrity in charge of Apple's design, it is more precipitation in media circles millet Yaoqi down runaway dictates. Why sesame big little thing magnified by the media with impunity? To some extent, millet quite innocent, it is estimated there is no time to find Jonathan Ivy o confirm the genuineness of speech, millet plagiarism said remarks in the media circle exploded pot. Nike Air Total Foamposite Max However, I recall from the outset vigorously hunger millet marketing, fans engage in economic circles in the media no bottom line Nike KD 7 rivalry indeed being objectionable behavior. After a period of time, Lei Jun Yu Chengdong Taking a pinch frame, millet Meizu between staff and tear force war, etc., are exposed impetuous millet is tempted lonely, east of a gun, a gun west, caught everyone bite. No wonder there is playful friends said, plagiarism where strong navy, Lei Jun millet Liwan Jiang. Let us understand is that, since it is an art of hard power mobile phone company, millet why concocted at large and small public relations topics, with the inherent advantages with rice groups, and a variety of competitors Nike Lebron 10(X) unchaste tear it? In fact, millet deliberate on marketing, public relations is a sword of Damocles. It helps Millet continued exposure in media circles for their product promotion, brand energized on a handful of ruthless force, but also allows the company saddled with frustration millet pressure of public opinion out of control. Beginning this trick also do the same, no matter how controversial Nike Kobe 9 EM media, high cost of millet 1999 is indisputable, but after the incident broke Meizu 1799, lost the advantage of cost-effective position millet lost clout. As also the marketing, marketing also lost a large number of rice have been converted into rice runaway black, excretion in various forums, microblogging and other social media for their own millet 'good and bad', because millet in the domestic mobile phone Legion camp has been in the focus position, grudges are deep enough, and you Ah Joseph tinkling again, all mobile phone manufacturers accusation is also reasonable. In this way, unconsciously, previously in media circles rivalry millet had become public under the geek, blame ah, no zuo, no die! [IT Times Editor] Ivey millet copying Apple creative criticism to make millet 'flattered' Apple can 'see touched upon' to describe its own influence is not weak, millet did not lose such an ulterior motive marketing opportunity. It took a fancy millet cost-effective, but can not be taken abroad millet half a step, because the patent is its Achilles' heel, it seems that the need to reinforce the foundation ah. [Editor / Lina] Author Haotian Xi (community economic researcher), micro-channel public number: kjsiwei ]]> https://ameblo.jp/ssolaras/entry-12067844874.html Mon, 31 Aug 2015 15:23:49 +0900 NIKE KD 6 NSW up ready a lot of money, which is why?[Editor's note] Times story revealed the information is released to hammer the phone from now, like a roller coaster ride through the peaks and valleys. For a time, around the 'core components under low yields,' 'glass screen aperture design CNC problematic' two fatal flawed, hammer the phone again points to the cusp of public opinion, compared to millet phone, the phone suffered hammer The market seems to be too intense questioning. Although this incident so that science and technology involved in the dispute hammer, but can not seem to stop chasing the pace of capital. According to Luo Yonghao told reporters that at Nike Zoom Hyperflight PRM present the company is making the third round of financing. Recently hammers phone has a Nike Lunar Hyperdunk Low fire. 'Passion', 'artisan', from this year on May 20, the Nike Lebron 11 Kid hammer of Science and Technology in Beijing released the first mobile phone Smartisan T1 far hammer, hammers phone hammer hammer science and technology and Nike Air Max 1 even science and technology founder Overheating also set thousands of pet in one. Hammer Technology from the data given by the official point of view, the company has received orders for advance payment of up to 80 million yuan, is expected to set the amount of the actual cell phone is about 20 million units. But with the hammer shipments of mobile phones, but the formation of a huge contrast with bookings. July 8, 1000 the first official shipment hammer Smartisan T1 phone. Waiting for the hammer is not looking forward to but vocal opposition. For a time, around the 'core components under low yields,' 'glass screen aperture design CNC problematic' two fatal flawed, hammer the phone again points to the cusp of public opinion. Hammer raise questions opener July 8, Hammers phone Smartisan T1 officially shipped the first batch of shipments is far lower than the industry expected, only 1000 units. And not long after delivery, the Internet will appear a lot of negative comments on the phone, and on the forum, there have been claiming to be received by a hammer mobile phone users said that 'found some problems affect the use Nike KD 7 Kids of the experience,' its 'mortal enemy' Ark child and even phone lists first hammer 14 big problem. Faced with the many doubts, always against soft old Luo seems a little lack of confidence. Hammer Technology posted an open letter on the official micro-Bo, to recognize the 'quality control since the new production line do not get bit, leading to substandard products out of some quality, resulting in a bad influence.' But they attributed to 'less due to the production line running, unskilled workers in assembly operations for the new models, the instability of the initial material supply, quality control standards are not entirely uniform and other complex factors.' As a foundry hammer phones, Foxconn for Apple to produce large quantities of high-quality iPhone, and why this situation one hundred phone OEM hammer it? 'Insufficient number of orders hammer may be the most important issue.' Pan Jiutang mobile phone industry analyst, told reporters on the financial weekly, because the production capacity and the number of orders the foundry business has a direct relationship, foundries will be depending on the manufacturer needs to advance material row arrangement of supply and production line, the first large single service is the industry norm. 'The hammer phone about the total size of 200,000 is actually not a big one, so look for a plant with foundry, can occur in two distinct effects.' Pan Jiutang added, 'due to industrial design products are basically outsourcing , on-site quality control personnel Hammer technology may lack experience, resulting in low yield of early. 'August 1, when the financial weekly newspaper reporter trying to get through Overheating office phone, the staff answered the phone told reporters, Overheating out of office, he and his two hardware engineers are working in Beijing and Tianjin factory Yizhuang two production lines, 'The goal is to detect the product after Foxconn retest again, to avoid the same problem from happening again.' But the feeling does not seem to Overheating He touched everyone. As the 'digested there are orders we also need a few months time,' Overheating and hammers Micro recommends that users try on the microblogging refunds user can hold the reservation qualifying, canceled orders can be 300 vouchers as compensation. In this regard, there are users commented irrepressible rage 'out to mix always has. Scolded before Meizu good, millet cottage curse, the curse of the same problems that result appeared on his hammer phones.' Compared with millet phone, hammers phone market suffered questioned seem too strong. Pan Jiutang said the reason hammer phone has been at the cusp, partly because the old law itself is a high-profile person, before the hammer the phone, he almost look bad domestic mobile phone manufacturers. 'You know, in attacking a mobile phone brands, it will also lead to dissatisfaction with the brand users, because the attack was nothing a cell phone, the implication is said to use the phone's user perspective there is a problem.' Pan Jiutang explanation. 'From another perspective, hammer phone as the mobile phone industry newcomers, at the launch of the first mobile phone experience various problems are normal.' Pan Jiutang then on the financial weekly, told reporters that some of the problems they can to control the, 2015 Latest Nike Shoes Some are dependent on collaborative partners, in the process of collaboration with partners can only play a role in the strength of the game, the hammer phones now do not have the strength, we will certainly encounter more big vendors can avoid problems ʱ?? Purple Tang Yan Hui investment unfamiliar street behind the hammer is being questioned, it affects hammer capital bigwigs behind the phone every nerve. Early in the second half of last year, the hammer of Science and Technology received a total venture capital investment led by the purple-hui A round of investment of 70 million yuan, the funds will be used to build a mobile platform. Initially, Overheating will build a group of extraordinary strength Gangster shareholders. Including apes exam CEO Li Yong, CEO FINANCE snowball Fangsan Wen, 18, founder of Alibaba two - Wu Yong Ming and Sheng Yifei. 2014, hammers Technology completed 150 million yuan B round of financing, in this round of financing, Hai Tong Kaiyuan investment assault shares. 'This incident, of course there will be communication, things came out there care.' Purple Gang Zheng Hui Venture Partners, told financial weekly newspaper reporter. 'Every week, we will have investor relations seminars, shareholders will give us a lot of good advice or put forward development strategies, and some good ideas that we have adopted, but some ideas are brewing under consideration, follow-up action may be taken . 'Overheating told financial weekly newspaper reporter,' We are concerned about this, in particular, they are more concerned about. They still have great confidence in us, because already more familiar with each other. 'hammer mobile phone the second largest shareholder, Tang Yan told unfamiliar street CEO financial weekly newspaper reporter, 'any business in the development process, will encounter problems large and small, in our view this is too normal, but as investors come into contact with or invest a lot of companies will encounter a variety of problems, so when they encounter problems, from the insider's point of view we will look at these issues rationally. 'Tang Yan expressed confidence in the hammer of the phone,' Today in the Internet mode, Womens Nike LeBron 11 the smart phone is not only Apple, millet twelve companies have the opportunity, other Later, those who have the opportunity, it has been a bullish hammer mobile phone. 'In addition, Hai Tong Kaiyuan Investment Officer 熊旭敏 then responded by saying that' after things out, we certainly want to understand the situation, whether it is investment unit will still vote after administration with a hammer Mobile communication has done. '' In fact, before the quality of the door incident, hammer technology also has maintained good communication with the capital side. 'Overheating told financial weekly newspaper reporter. Snowball FINANCE CEO Fangsan Wen told reporters on the financial weekly, 'usually also have maintained communication, regularly recurring will have to communicate with the company.' The event though so hammer science and technology involved in the dispute, but can not seem to stop chasing the pace of capital ʱ?? According to Luo Yonghao told reporters on the financial weekly, the company's ongoing third round of financing, to disclose details. 'Hammer the phone has been set up in the capital side have a lot of contact with Zhou Hongyi very keen sense of touch. Hammer Technology just registered when he talk about investment and cooperation links, but in the end because it involves the problem of mobile phone users experience, the two did not able to to come together. 'A long-term follow hammer mobile phone industry analyst told reporters,' before there is invested Haitong Kaiyuan and purple Hui venture capital investment is likely to continue, but not yet finalized. 'A round collar as hammer throw Fang Cheng Gang circle of friends, 'said Hammer now admits the problem of low yield and adhere to quality is the same strain.' And he was 'prepared a million of cash, a hammer if necessary at any time to send.' Overheating hope investors will not let him down. [IT Times Editor] Zhou said that tolerance is the water of innovation, if there is no water Jordan CP3 VI tolerant of water, and Nike Zoom Soldier VIII that this soil is difficult to support innovation, no matter how good the seed fell on the soil, not too long to Steve Jobs. In this regard, know almost a netizen then can become notes, 'Perhaps, the old law can not reach the height of the iPhone, however, the planet more than a so naive, idealistic, talented, feeling fat, middle-aged men, and He intends to build a mobile phone intentions, intended to subvert and redefine, why not encourage ah? 'Even if the phone does not get the so-called hammer success, but we see the efforts to build the product and give them support and encouragement, try to change it piece of soil, is good. [Editor / Liu Jiaqing] ]]> https://ameblo.jp/ssolaras/entry-12067844107.html Mon, 31 Aug 2015 15:21:14 +0900 Womens Nike LeBron 11 not mean that the micro-channel can really air to ground, but also to maintain how long. In addition, the mass line is also not going to see it come to the masses, but to the real benefit to consumers, so that consumers are not the same experience. Mobile providers are not castles in the air, but also need ground gas. Without the support of the line, and then good-looking cake can not eat. New Year, micro-channel and pay campaign Didi taxi PK treasure and quick taxi, has once again proven no offline support, God horses are clouds. Earlier, the micro-channel pay the world's largest Chinese travel platform mobile client where the network reached a cooperation. After the two sides announced that access to less than two weeks, trading volume where the network micro-channel pay that is over 10 million. It is said that this is the micro-channel pay following and sea fishing, Didi taxi, public comment network, seven days hotel chain, 7-Eleven and other areas of cooperation in O2O another success story. Mobile electricity supplier, it really so simple? Micro-channel easily one shot, namely Governing a large country such as cooking a small fish it? Mobile providers are not so simple, ground gas difficult, follow the mass line is also not come to the masses to see it. Ground gas will be popular? Function as a fresh, natural initial stage have a lot of fans. Look O2O predecessor buy will know. Micro letter reached the electricity supplier, but will buy the traditional Internet into a movement, which recently microblogging Nike Zoom Hyperflight PRM are doing, Ma to join microblogging pay, but also to create a new model of mobile electricity supplier Ali. But this is just a starting ground gas, the real problem lies, then finished to air of freshness after, how to really follow the mass line maintained by popularity. The biggest curse is how can we not repeat the mistakes of the year to buy, after all, essentially, as a selling point to O2O mobile electricity supplier, is committed to break through the traditional blind spot is still electricity supplier - the line, but with buy The only difference, in fact, will only move or not move it. As a result, one shot, micro-channel pay natural than microblogging pay it easier to ground the air, after the micro-channel is a natural mobile social support, and Weibo and its small partner Alipay, although each with 500 million and 100 million users , even though the number of users deducted repeat users, still enough to contend and micro-letters, but in the mobile terminal entrance, too rich traditional Internet ancestry allows them to produce naturally and micro-channel distance. But this does not mean that the micro-channel can truly to ground gas. And microblogging similar social applications as they are, despite themselves can be tolerant to diversity, inclusion, but the fundamental social property, and e-commerce has been a departure from the, for the user, based on micro-channel or a tool of social acquaintances, more used functions or chat and share photos, suddenly began dating clubs from selling goods here, a time is bound to attract attention, and even affect consumption, but the novelty is over, we could still go to the Why Why. Do not you see, in 2013 in the micro channel circle of friends after another cries it? Almost mythical circle of friends can also be regarded as traditional marketing electricity supplier to go the route of an alternative social ground gas performance, and how the subsequent results? Most of my friends circle flooded with a variety of goods, and people fresh from the beginning, to disregard after, so this marketing model quickly became a thing of the past. Micro-channel version of the mobile business, marketing and circle of friends but the biggest difference is that do not take social route, but naked temptation to save money with a mobile payment model to open up the market, which can be allowed to Nike Air Jordan 13 circumvent the social model 'friends shortage 'bottleneck, seamless access Nike Lebron 11 Elite to each user's mobile phone micro letter. But at the same time, the core functionality and micro-channel and there is no intersection of mobile payments, it can only exist in the bottom of the page into the micro-channel, rather than on micro-channel most people are concerned about one or two pages, it is still too far from the entrance, nowadays relies entirely on the freshness to improve page conversion only. If you can not find the point of integration and social, even if only as micro-channel game between friends as the main rankings as simple as it can only be an insignificant throughout vase and embellished social networks. Of course, other mobile payments go social route inevitably encountered the same problem. Of course, this is not irreversible, such as the mobile payments directly into client-level page, shorten shopping chain, improve conversion rates, such as mobile electricity supplier shopping experience or consumption score similar kind of ranking micro-channel game to stimulate comparisons of consumer desire ...... but these will directly harm the mobile social body, after all, this is not entertainment, but consumption. Ground gas, there will be popular, but how long problems. Critical mass line is none other without a doubt, the Chamber of Commerce because the mobile micro-channel, microblogging join the fray, and extremely strong in 2014, under a little idea of ​​the line of shops will move their electricity supplier based. This will bring up another outcome contrary: on the one hand, mobile providers will shape Hundred Flowers; on the other hand, the effect of moving the electricity supplier will be immobility. This scene, we Air Jordan 11 popularity of e-commerce at the same time, buy site 'thousands of World War II mission' of the day saw the collective unconscious blindly reached, will cause the results of this flourishing, but often this result does not bring much The actual benefit, at best, because consumers freshness, and let the first admission of a few points short on taste sweetness. The immobility almost moving electricity supplier in warm-up period begins. The main factor is the electricity supplier to join the next line of mobile shops who just Nike Kobe 9 Elite Low want to bring their own a new drainage channels, or advertising channels, as consumers are not mobile payment, is not important, but also very good for cash ʱ?? The most important representatives, such as Wanda, Wanda recent build its electric business, both from the website or mobile terminal itself is just a network platform for the display, while others, such as Friends of the A, backgammon etc are holding so psychological. Such joining mode, in fact, will make the prospects for mobile electricity supplier becomes bleak. Online users have a huge amount of micro-channel, microblogging who can be implanted and any other mobile application providers are the biggest problem is not how to make the flow line towards the line, but rather how to make the introduction of the line of cash flow for the consumer. This is equivalent to the mass line, in the end is to the masses walk around, or sit down, stay down, understand the sufferings of the masses, and the masses. None is an inevitable interest-oriented, to make consumers feel that mobile providers can bring a different shopping experience. The easiest path is that once mobile electricity supplier, the move paid, or enjoy the preferential price, or enjoy the excellent service. But easier said than done, in the promotion of none is not difficult to do, and now has begun to try some mobile providers, such as the shopping subsidize 10 yuan per user, but after all, not long-term behavior. Customers also defeated the original at this point, consumers get to buy the consumer experience, especially cheap experience, no less than in the street to get a good number of coupons, the only difference coupon centralized issuance, without luck to Nike Air Jordan 12 touch on the road a. This requires another path can be maintained for a long time to maintain. Playing APP once prosperous seems to provide a reference, that is to play mobile features mobile telephone provider, will live services in this O2O or buy question Nike Air Jordan Flight 45 of the proper meaning to the limit, we have begun in practice micro letter taxi, in fact, Exploration of a long path that I mentioned many times in the past, 'buy the goods elsewhere.' The so-called buy the goods elsewhere, not a unique commodity, but shorter and faster and cheaper service formed by certain media buy. Past the long tail effect is through e-commerce and the formation of a reflection, and implantation reading, Wikipedia, bilingual and even a small amount of video capabilities in e-book sales to distinguish it from traditional publications, is also a reflection. Mobile electricity supplier, you need to combine their mobile Internet features, the use of LBS attributes, form mobile payment, social buy, within a specific area polymerization parity, word of mouth reviews, convened by targeting small partner bargain aggregation functions, while the main living services to within a specific area to aggregate unique service experience to consumers, rather than the traditional online and offline shopping is so undifferentiated purchase order form and e-commerce competitive differentiation, such 'profit' may only be truly become mobile providers follow the mass line of Waste Management, convenient experience. But the road, although the problem can be broken, really practice it, it 2015 Latest Nike Shoes is still difficult. [IT Times] After the series of mobile electricity supplier O2O many people only pay attention to the line online experience online links, often ignored the line, in fact, part of the line is important, whether or logistics experience, service offline experience, and consumers are in contact with the real deal, of course, experience the online services is also crucial, to pay part of the closed loop open, differentiated services, which not only can be reflected by the price war, the more operating platform for competitive differentiation or formation. [Editor / Zheng Xi] book author Zhang Yue, the text published in 'sales and marketing' magazine commented Edition 2014 03, Micro Signal: zsl13973399819 ]]> https://ameblo.jp/ssolaras/entry-12067843709.html Mon, 31 Aug 2015 15:19:52 +0900 NIKE KD 6 NSW independent radio' strategy, the big action of recycling Rights also make video session while sadly. Whether channel innovation or 'independent broadcast' policy, are just the beginning to meet the traditional television in the Internet era of fierce fighting. Ads with users taking some American advertising industry executives, including MasterCard, mondelēz international and Verizon Wireless and other large advertisers, has said in Nike Zoom Hyperdunk Low the past few years, and has begun to put a small portion of the original to be put into television advertising budget transfers to the online video industry. France's largest advertising and communications group Publicis Groupe's Starcom MediaVest Group, said that in the past year, the company's advertising budget transfer from the more than 500 million US dollars out of the budget, three quarters of the inflow of the network video. Not only is foreign to the network advertising market Nike Hyperchaos Shoes 2013 began Jordan B'Mo a tendency, China's online advertising market in the first quarter of this year reached 29.53 billion yuan, an increase of 53.1%, lower than the previous video rolls slightly, still maintain a high growth year on year. Among them, iQIYI PPS rose more than 100%, which indicates that online video marketing value gained higher recognition advertisers. Not only that, Netflix launched by big data background personalized recommendation technology has been proven, not advertiser-supported Internet TV show booking fees can already hold up one day, and despite the domestic charges are not common, but personalized recommendation technology to accurate advertising advertisers will also bring the Gospel. Thus, the traditional TV value reflects a difficult, but also how video can not be left behind in this trend in the development of a flood? Star Media Group CEO Laura Desmond (Laura Desmond) said, 'For us, it is the advertising budget to go along with the audience.' Then she said, 'More and more people through the traditional TV networks and cable TV channels outside watching television programs. 'Laura calls the' channel 'refers to is digital advertising, including online video, Internet advertising and mobile advertising. Market research firm eMarketer said last year TV advertising spending $ 66.35 billion, accounting for 38.8% of US advertising spending accounted for about 25% of digital media advertising expenditure. According to its estimates that before 2018, the size of the TV advertising market still have the edge. But in 2018, the share of TV advertising advertising advertising spending will drop to 36.1%, lower than the 36.4% share of the digital media. Another important reason [IT Times endorsement] TV advertising atrophy is the high cost of television advertising can bring to the enterprise it is a brand-building, but in small and medium sized enterprises, can not afford to spend most of the advertising costs and therefore we had to move on. In the TV ad now, the vast majority of customers are basically large enterprises and the central enterprises, state-owned monopoly enterprises, 90 percent of enterprises are not part of television customers. And that 10 percent of advertisers can not meet the needs of the audience, which is now the passage of the audience appeared, Jordan B'Mo running ads reason of poor results. Only 0.3% of this gap is enough to make a traditional television performance plummeted, not to mention today's traditional media have to shame the. Shanghai Industrial and Commercial Bureau released 2013 annual 'Shanghai advertising market status report' shows that in Nike Air Jordan 6 Women 2013, Shanghai general decline of traditional media advertising revenue, the first negative growth on Shanghai television, broadcast media advertising revenue history. Statistics show that, SMG total revenue, Shanghai Oriental Media Group Limited 2013 of television advertising revenue 5.49 billion yuan, down nearly 400 million yuan, a decline of 6.8%. Data show 'Happy Camp' compared with a few years ago of dozens of percentage points decline in the average television ratings, one reason behind this is that the variety show worth watching to be improved, the other is the shunt video sites. In the limelight last year variety show 'China good sound,' the ratings survey, 25 years of age have 70% of users viewing the PC side. Interactive network 2015 Latest Nike Shoes of strong marketing greatly expanded the TV drama, variety shows the influence, the influence of which tend to attract users of the network, because the more television viewing limit contrast, the convenience of the network more suitable for these contents implantation. As for advertisers, the user is the greatest value to generate a square, it is not difficult to explain reality from traditional TV advertising budget of the outflow. A risky move work? Video industry, frequent change in the situation, the user data is not stable. Similar channel competition, the content is the core. But compared to video sites, content advantages of traditional television network Nike LeBron 12 station gradually spend in cooperation in recent years, instead of actually 'independent broadcast' of the war intensified video sites. 'China is good voice' in the third quarter, 'Daddy Where' high copyright in the second quarter to make the video site win badly beaten, his eyes have been attracted to the platform up the Internet, TV viewing has become a supporting role. Have inherent advantages of traditional television content in the triple play of the early era of the Internet has had a base, but when the television official website just as a product of a policy, as CCTV CCTV network CCTV like a window, Hunan TV mango TV is only as a supplement to television, broadcast television some existing resources, status in extreme marginalization. Internet influx tide can rise to the status of the traditional video sites TV brought a certain threat. That prompted the status of the channel network is a step by step on the agenda. Phoenix New Media only recently made the 2014 first quarter results, Phoenix New Media's share of net profit amounted to 62.2 million yuan, an increase of 58.6%, its net advertising revenue grew 41.1%. According to Nielsen data, the growth rate in 2013 was only 4.3% of television advertising. Channels but the current emphasis on the most common and easiest way to deal with, but also paid off a little, after all, the advantage of content producers also tend to traditional TV. Relatively long occupied the majority of traffic video sites, this does not pose a threat. Recently Hunan TV mango TV and its entire platform's 'do not sell, only independent radio' strategy is more like a video site burning barn. In this way, a source of video content on the site severely restricted, the consequences can be imagined. Coincidentally. World Cup this year, CCTV is not open to any video site broadcast rights, only broadcast via their own website; news, Zhejiang TV, Jiangsu TV are likely to follow, but the specific measures yet to be announced. At present, 'flowers and young' independent broadcast two periods, the site traffic has appeared several times increase, the average daily number of active users in more than 300 million. Such data might be asking for the television advertising more chips, but essentially also belong to the category of online advertising. Not so much television breakthrough, as it is more appropriate compromise. Nike Air LeBron EE Moreover, television content partners just one channel video site's content to video sites in recent years the development of the situation, the network made the industry continues to mature, together with its accumulated technical experience and user traffic, television and move odds not tall. With the development of video sites like gangbusters, also showed the advantages of Internet TV exhaustive, Netflix Chief Product Officer Neil - Hunter forecast to 2025, everyone has a smart TV, which has greatly magnified the value of the network channels. Online advertising trend, the video site much by the attention, the rapid spread of the Internet TV, the traditional television in front of reality even more helpless, 'independent broadcast' is brilliant achievements in video sites can be copied from the future is uncertain. [IT Times Editor] we should note that there is an advantage of television is the media property, which is not available in video sites. The value of media content is that the authority, and it is valued by some of the advertisers. Also it is easy to overlook the outside world that line TV is in fact not alone and behind TV broadcasting is a powerful group, the group also has a laundry list below terrestrial channels, terrestrial channels are also advertising to make money Oh, and advertising costs are not so high. In many groups, the total advertising revenue terrestrial channels to more than TV, but they do local news, and some professional content, which is difficult to homemade video sites. Or television station is now beginning the transition to the new media, such as mango attempt to do. Despite the slow progress, but the influence is enormous. So television advertising still has a certain market. [Editor / Wang Jing] OF fly over Germany Internet information provider. Micro-channel public account: itlaoyou-com. ]]> https://ameblo.jp/ssolaras/entry-12067843412.html Mon, 31 Aug 2015 15:18:52 +0900