Courtship is a process by which single individuals get to know each other more and the process may decide to enter to marriage. It is also a type of relationship that occurs before single people decide to spend eternity together. However, dating, or whatever term is currently used, is a relevant concept when considering the processes by which individuals find and choose romantic partners. We use the term courtship to describe the general methods used by adults when seeking and selecting a mate

THE IMPACT OF REMARRIAGE ON CHILDREN

For a man or woman to decide to remarry it means that he/she has divorced or rather find the relationship unpleasant and life threatening and as such opt for divorce. However there is an impact getting remarried has on children. Children may find it difficult to cope with the recent change of things and may even find it more difficult to adapt with any of the parents as the child may prefer the mother over then father and vice versa.

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Therefore, children who find themselves in such a situation are mostly devastated emotionally, psychological, socially and otherwise. Aside the separation between parents which has led to parent getting remarried however, the partner to whom he/she is getting married to may not love the child (ren) and may never get to fill the vacuum of the other parent however, this situation may be vice versa as well.

Time has proven over and over again that children from divorced families and now in a new family show more traits of anti-social, aggressive, impulsive acting disorder, depressed and difficulty in relating with others. It goes further diminishing the child’s future competence in all five of society’s major tasks or institutions like family, school, religion, marketplace and government. For most children, divorce is only one in a series of family transitions and reorganizations that follow separation and marital dissolution. Following divorce, most children spend a period of time in a one-parent household, usually a mother-headed household. There is some evidence that children show fewer problems if they are in the custody of a parent of the same sex than a parent of the opposite sex

Another impact of remarriage on children is the sour and weakened relationship it creates between parents and the children, continuing discord between former spouses, loss of emotional support from either parents or single parent, economic hardship especially when the parent with the child does not have a job or business and an increase in the number of other negative life events which makes the child the recipient. As a result of the conflict or problem between the parents of the child, they may apply a destructive conflict management approach which will take its toll on the children and will definitely extends to the new family the child finds him/herself as well as diminished sense of masculinity or femininity for young adults.

CONCLUSION

In conclusion, in as much as no one plans or wish for divorce in marriage, there are certain unprecedented circumstances that may leave partners with no other option than to file for divorce and go their separate ways. However, when a marriage relationship leads to divorce and children are involved, they should also be considered in whatever plans the partners are making towards separation. They should make adequate preparations for their children so that they will not be greatly affected even in their new marriage.

In a competitive market today, every firm strives to have dominion in whatever goods and services they render. Firms do not only strive for dominion they also strive for good reputation. In order to achieve this, firms must have a good and effective communication with their customers as they are one of the most important stakeholders who are responsible for the creation 0of revenue streams. Firms need to build good reputation because it exerts some sort of influence on both commercial outcomes like profits and non-commercial outcomes like customer trust. One of the qualities a firm should strive for is try to build customers trust.

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It is therefore expected that firms behave well devoid of any kind of negative attitude and behaviour towards their customers as well as meet customers’ expectations. This will go a long way in strengthening the trust customers have on the firm as well as build firms integrity and reliability.

Customers Trust: What Firms Need To Know

There are some certain things firm must know if they must grow in the competitive market and have the trust of their customers. What every firm need to know are as follows:

i) Reputation: reputation is one among many other things firm need to know. The reputation of a firm matters a lot and its importance cannot be overemphasized because it is one of the reason customers choose product or service above the other or prefers to patronize a firm over the other thereby creating customer loyalty and consistence patronage. It is also a factor that makes lots of difference between the success and failure of a firm.

In terms of customers trust, comparison with other firms and patronage, reputation plays a big role. In other words, the reputation of a firm is a representation of a firm’s status among its employees and external stakeholders.

The strategic behavioural pattern, decision making, planning function and noticeable characteristics of a firm is greatly affected by the reputation of a firm which is important to its growth and survival. It has also been studied that a firm’s reputation is its identity that is interpreted as a firm’s goals and values which create a sense of belonging among the external stakeholders of the firm.

Furthermore, reputation has also been observed as a successful strategy in marketing the products and services of a firm. The intangible assets of a firm in general and the significance of firms reputation in particular have grown rapidly which has helped in creating market entry barriers, to foster customer retention, and thus to strengthen competitive advantages, intangible assets are vitally very important to the growth, survival and retention of customers.

ii) Trust: Trust is the level of reliability ensured by one party to another within a given exchange relationship. In a marketing context, trust is usually linked to consumer expectations concerning the firm’s capacity to assume its obligations and keep its promises. However these expectations are based on the firm’s competence, honesty, benevolence and reputation.

Firms must understand that trust helps in maintaining customer loyalty and retention. Trust of Consumers to a firm is that which they expect the firm to act based upon their interests. Firms must do what they say; it should be what you see is what you get and not the other way round. Promises are to be respected as advertised.

In general, one effective way of reducing a consumer’s uncertainty and disloyalty is the trust built by a firm.

iii) Quality products/ services: another way to build customers trust is through quality products. Once your consumers are certain about the quality of your products or services they will have an uncompromised loyalty and trust for the firm and would even refer others to the product or service of the firm with assurance of good quality. Firms must try not to compromise quality for quantity or under perform as expected by their customers.

Conclusion

In conclusion, customers trust is mainly earned through hard work and consistence and shouldn’t be lost over incompetence, under performance and lack of consistence. The reputation of a firm says a lot about the value placed on it by consumers and stakeholders.

Any firm that strives to be the best and grow must not neglect the importance of reputation which is also an important source of competitive advantage. Good reputations are very critical not only because of their potential for value creation, but also because their intangible character makes replication by competing firms considerably more difficult.