In cheap nike air max. recent years, digitization **, the consumer's right to speak is greatly improved. Nike CEO Mark Parker seems driven by the digital consumer picture is reshaping the retail industry, and now the power rests in the hands of consumers.

To this end, Mark Parker believes that Nike and other consumer brand companies need to adjust the new market trends. He said: "Consumers influence has never been so powerful, they have more choice and access to these selected channels, power has clearly shifted to the hands of consumers."

In view of this situation, Nike put forward "consumers decide" strategy, which means that its competitive strategy to focus on creating personalized consumer experience on. To this end, Nike first products were further subdivided.

In September this year, Nike released a special Native American Indians for sneakers Air NativeN-7. According to Nike says, this product is based on the company's Indian foot structure designed based on the study, it is wider and taller than the average sports shoes.

In marketing strategy, Nike has also been targeted adjustments, such as further subdivided marketing target consumer group. Former Nike executives generally believe that 18 years old to 22 years old is the same type of consumer groups. Now, Nike gave up previously bundled marketing methods, new air max. and according to the age and interests of these consumers prefer to break it down into different markets. In addition, it is also based on the characteristics of the digitized **, opening up new marketing tools ......

For media reports Nike and other international sporting goods company may withdraw from China rumors, Nike spokesperson Erin Dabu Sen said that Nike's investment and production in China will maintain the current level. Financial crisis from September to now, from the financial sector spread to other industries, if there is any news will cause paranoia. By this time, companies need most is calm analysis and anticipatory decisions.