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When Facebook's United States Group Leader Erik Hawkins came to the Mountain Travel Symposium last year, Facebook was arguably just a social media platform.But something has happened since then, both with the pany and with digital consumption as a whole, that is turning Facebook into a mega marketing machine.Hawkins told hundreds of Symposium attendees Sunday that Facebook saw a 90 percent increase in time spent on its mobile application last year 90 percent in one year."The internet is shifting to mobile," he said, adding that the travel industry is the No. 1 thing people engage in while on Facebook.With 60 percent of Facebook's total activity ing from mobile devices, there's an opportunity to target advertising like never before.xinjiang tour"We all look at Facebook from two lenses user and marketer," he told Evan Reece, co-founder and CEO of Liftopia, during a question-and-answer session at the first day of the conference's forum presentations.

"Our lens as a marketer, traditionally we see Facebook as a place where we make connections and we have an audience and we have to publish to it. What it's b e is really, really, highly efficient, highly targeted media platform. What I don't think everyone has done yet is reconciled that it can be both things."Data shows Facebook is an undeniably effective advertising tool, especially for the travel industry, but Ski 's vice president of marketing Dan Sherman wanted to know just how much panies should spend on Facebook as a percentage of total digital spend.

"I think people should spend as much as is effective," Hawkins said. "Are you spending and are you seeing results?Urumqi travel Then you should probably keep spending."But at the local level, marketers and tourism industry professionals don't always agree that digital advertising is always the best way to reach customers. At a discussion about visitor services Saturday, Aspen Chamber Resort Association president and CEO Debbie Braun said Facebook is great and so are sites like Yelp where customers post reviews of their experiences."But the 60-year-old walking in to the visitor's center has a visitor's guide in his back pocket," she said. "You can't be a one-trip pony." ]]> https://ameblo.jp/xinjiangtoguide/entry-11823504247.html Tue, 15 Apr 2014 16:20:40 +0900
That's why so many mountain travel destinations like Aspen still invest and believe in bricks and mortar efforts like visitors centers. However, digital technology is a way to augment all of those other efforts, said Douglas Ralston, of the mobile marketing pany mobiManage."Digital is part of it," he said. "There's nothing you can take away from that personal touch."Facebook is a key digital marketing tool, but it also has its challenges, Jackson Hole Chief Marketing Officer Adam Sutner said after the forum. Facebook's ability to segment markets is "top notch," but some of the strengths Hawkins mentioned are perceived as potential weaknesses by marketers as the platform evolves.

"What marketers worry about I think is that as Facebook continues to grow, its constituent brands' content b e increasingly diluted and much more difficult for us, the brands, to get our own content viewed," Sutner said. "Facebook, of course, likes this as their business model includes growing their advertising business. So the old virtuous reasons for marketers to want to lean into Facebook, forming an engaged relationship with a passionate set of like-minded fans in and around your brand experience, is perversely diminishing. Seeing that scenario all the way through, Facebook would just b e another media vehicle, subject to cost-per-thousand and other return-on-investment scrutiny."Facebook conducted research with British consultant pany Sparkler last year that revealed some staggering numbers for travel professionals numbers that prove its place within the digital advertising marketplace.

"Ninety-nine percent of the Facebook users who engage in travel on the site, which is nearly half of all users share something on Facebook when they get back from a vacation," Hawkins said. Dreaming is the first phase in the travel journey, he said. After dreaming, marketers hope and expect potential customers to then plan and book. After they experience the vacation, they then reflect on it likely on Facebook."Facebook and Google will be the biggest players, and they're figuring out how to leverage their reach for marketers," Vail Valley Partnership president and CEO Chris Romer said after the forum. ]]> https://ameblo.jp/xinjiangtoguide/entry-11823500471.html Tue, 15 Apr 2014 16:18:47 +0900
I got off too early, at a city's local station instead of the main station, and as a result missed my connection to Turin. If this happens to you and you can't catch a taxi to the correct station in time, immediately proceed to the ticket counter and rebook. However, prevention is always best to save time and money. Confirm your stop on a map in advance and double-check your ticket for the names of your departure and arrival stations, as they may have only subtle differences from the names of other stations, as in the case of Aix en Provence versus Aix en Provence TGV.If you're like me and your heart skips a beat when you see tightly wrapped sandwiches and juice boxes of black-currant Ribena rolling down the aisle, then European rail dining might be for you.

Most long-haul trains have restaurant or cafe cars, while shorter-distance trains offer snack carts. However, Uyghur culture if you have dietary restrictions or want to save money, you might be better off picking up food at the train station or at a local market before you leave. Check out your food options in advance on Rail Europe's website by clicking on your train number and then choosing "Meals & Concessions."If staying connected while riding is important, you might be in luck. Some trains are equipped with Wi-Fi. And while access is generally available for free in first class, second-class passengers will likely have to pay for it. But decide if you really need it,china tour operators as service can be spotty.Once, while helping me find my seat on a TGV train, a friendly Frenchman took one look at my American-sized bag and exclaimed, "I'll take the large one!"

Even though I had purposely downsized from my 27-inch rollaboard to a 24-inch, I still fell victim to the universal law of European train travel: Your suitcase will inevitably be bigger than everyone else's. Europeans travel light—extremely light. And with limited storage space in over-seat racks and shelves at the ends of cars, all passengers should, too. While it was a bit tough to get used to, I now travel with just a carry-on. I like Delsey Paris' 18.5-inch Honore Spinner Trolley Case, which was just released in the U.S. It's classy while still being sturdy and spacious. And because it's French and oh-so-chic, it'll fit right in. ]]> https://ameblo.jp/xinjiangtoguide/entry-11819716404.html Fri, 11 Apr 2014 12:33:21 +0900 https://ameblo.jp/xinjiangtoguide/entry-11819712991.html Fri, 11 Apr 2014 12:32:17 +0900
So far, Chicago seems to impress.First-time visitor Helena Beard of Brighton, England says the shopping and the pizza have already won her over."It kind of reminds me a little bit of New York, but a little bit friendlier," she says.Attendees have three more days to see the city before a final farewell gala on Wednesday night. Chicago singer Jennifer Hudson will be the headliner at that party. And that's how city leaders want it.Singer and actress Jennifer Hudson, a Chicago native, will perform at the closing night party for international travel buyers, suppliers and journalists attending IPW, a five-day event under way at McCormick Place.Originally, house music legend Frankie Knuckles, who died March 31, was to perform at the party Wednesday at the Museum of Science and Industry.

Alan King, one of Chicago's original house music DJs and an early member of the DJ crew, "The Chosen Few,Cheap china tour package" will perform a tribute to Knuckles before Hudson goes on as the closing act.
The plans were announced at an IPW luncheon Monday by executives of Choose Chicago, the not-for-profit that markets Chicago as a destination for tourism and conventions.Knuckles was immensely popular in Europe. To honor his memory, organizers said they will still use event lanyards with his name on them, said Choose Chicago spokeswoman Meghan Risch. The item is intended as a keepsake."It is a huge loss for the city," Risch said, "but we're going to celebrate him.

"Global Founders Capital has made its first Brazilian investment in Voopter, the No. 2 player in Brazil's travel metasearch market there are only two. The Series A is Voopter's first capital raise, after 100 percent bootstrapping for the first three years as a part-time project.Voopter co-founders Pettersom Paiva and Tales Tommasini met working in advertising in Porto Alegre in the south of Brazil.silk road travel Tommasini moved to Spain in 2003 and invited Paiva, who started managing performance clients for advertising giant Media Contacts in 2005."Seeing how we were in Spain, the principal digital industry is travel. So I had a lot of travel clients, like Expedia, handling their digital marketing. We tracked their conversions and had to optimize their trafficking against performance. ]]> https://ameblo.jp/xinjiangtoguide/entry-11818921875.html Thu, 10 Apr 2014 14:50:42 +0900
So I got to know the metasearch engines, which were already starting to garner attention in 2005, like Kayak and SkyScanner."After a stint managing publisher relations for DoubleTrader, Europe's biggest performance marketing network, Paiva decided he had enough subject-matter expertise, paired with Tommasini's interface and programming skills, to launch their own metasearch engine. As a hobby. While they kept their day jobs.After a couple of years they decided it was time to go full time and move to Brazil. "The markets we were in before with Voopter, Spain and Portugal are much more stable and advanced," Paiva says, "but there are a lot more petitors, and the markets are already shrinking because of the economic crisis. So if you're the eighth player in a saturated market, it's a really risky proposition. We got to Brazil and there was only one petitor in the whole market segment Mundi."

And things are not looking so great for Mundi after its principal investor, Globo, sold off its stake in the pany in January and started laying off staff.Voopter is the lone player in Brazil's travel market that maintains a 100 percent neutral position as a flight aggregator. Travel agencies, which dominate the market, as well as Mundi, prioritize listings in accordance with who they have the best partner deal with, versus who is offering the best price to the end consumer. "It's one approach," says Paiva.Voopter displays search results from airlines directly, as well as travel agencies, which in Brazil often offer a cheaper ticket price, and they make money every time a lead from Voopter converts to a sale.

They've been turning a profit since they launched in Brazil last year, and maintain 25 percent profit margins, although Paiva says they might reduce them to make way for customer acquisition campaigns. The snazziest feature? Truly multi-date searches that let you pick up to four non-sequential dates for each leg of the trip.And after bootstrapping for their first three years of operation, Paiva and Tommasini decided it was time to raise some capital.Voopter is the latest Brazilian startup to raise capital abroad. "Brazilian investors offered a lot less money," Paiva says. "Here in Brazil, what you find more than anything is angels, and we were already past that stage. ]]> https://ameblo.jp/xinjiangtoguide/entry-11818919180.html Thu, 10 Apr 2014 14:49:29 +0900
It's another sub-$5 million deal for Northstar, but it expands its activities in Asia adding a larger event ponent to the media brands it picked up from Contineo.The WIT brands news website, newsletters and video are led by a half-dozen events, including its flagship WIT Conference.urumqi tour"This adds a powerful group of face-to-face events to plement our publishing brands in Asia," says Northstar CEO Tom Kemp. "Web In Travel is the leading group of events serving online travel distribution and travel technology."The assets will be added to a new operating entity called Northstar Travel Media Singapore Pte Ltd, which was formed as a result of the Contineo deal.

WIT founder and editor Yeoh Siew Hoon will b e editorial director of Northstar Travel Media Asia, reporting to Bob Sullivan, executive vice president of Northstar Travel Media. The rest of the WIT team will continue to run the operation as before. After a career in two branches of the military that let him travel the world, George Deitrick still had the travel bug when the time came to retire. Using San Antonio as a home base, he continued his travels with his wife, his family said.
Deitrick died Thursday. He was 77."When he retired, we did all the things we wanted to do," said his wife, Atsuko Mitsumori.
Deitrick met Mitsumori while stationed in Fuchu, Japan, during the Vietnam War. The two married in Tokyo in October 1961 after dating for more than a year.

Deitrick spent his first three years in the Army before embarking on a 20-year career with the Air Force, during which he received three mendation medals for noteworthy service.
"He was very excited, of course,"xinjiang tour Mitsumori said.She said that whenever Deitrick wasn't on top-secret assignments, the couple would travel together.After Deitrick retired as a master sergeant, he and Mitsumori didn't know where to live. The couple didn't know anything about San Antonio, but someone suggested the city as a good place for retiring military. They relocated from New Mexico, where Deitrick's final assignment had been."It was very hot, but I got used to it after a couple of years," Mitsumori said of the adjustment.The couple used their post-retirement vacations to continue traveling abroad.
"After he retired, we went to Japan and went to Europe a couple of times," Mitsumori said. ]]> https://ameblo.jp/xinjiangtoguide/entry-11817217534.html Tue, 08 Apr 2014 17:13:49 +0900 https://ameblo.jp/xinjiangtoguide/entry-11817216271.html Tue, 08 Apr 2014 17:12:22 +0900
Parents can benefit as well. Scott Ribich and his wife took their two sons, ages 3 and 1, to Machu Picchu to mark their 10-year anniversary. The Fort Wayne, Indiana, couple researched getting young children to adapt to high elevations in Cuzco, and they dealt with a little altitude sickness on the second day of the trip.There were also unexpected rewards."Traveling with young children and spending time on the playgrounds with the local children and meeting the kids and their families is something you don't normally get to do when you are just two adults traveling somewhere and gives you a pletely different perspective."Not convinced and still want to avoid those kid-filled flights? That's why Leman schedules his business trips early in the day and not during school breaks.

But if he's traveling with younger children, he schedules those trips later in the day."I don't want to wake a 4-year-old at 4 a.m.silk road group tour to get on a 6 a.m. flight to see Grandma," he says. "Some of these problems we create are brought on by ourselves."Better yet, drive if you can. Before Leman had sold a lot of books, he'd pile all five children in the back of the station wagon for the annual summer drive from Arizona to New York.Although he says it's not his normal parenting style, there would be rewards at the end of each driving day for the children who didn't get three strikes.Kashgar tours "I'm not a reward-punishment person but if you're trapped in a car or cylinder at 35,000 feet for three hours, I'll do anything to keep those kids in check," he says.As long as it works.At a family-friendly resort or on a Disney cruise, there will be children. That's what child-free travel blogger Christina Saull and her husband assume.

Yes, of course Saull thinks parents should set a good example for their children and be responsible parents while traveling. But child-free travelers have a job to do, too. "I think it's equally my responsibility to know what kind of trip I'm planning," she writes."If I want a vacation 100% without kids around, I need to go to an adults-only resort. If I'm going on a cruise or to Florida during spring break, I know there are going to be kids there shame on me for expecting different."
You don't hear from all children on a flight because some of their parents are doing the right thing. ]]> https://ameblo.jp/xinjiangtoguide/entry-11813423696.html Fri, 04 Apr 2014 12:35:37 +0900
Lee Huffman and his wife took their then-2-year-old son to Spain last May, and the Anaheim Hills, California, couple were prepared, as always."We keep him occupied as much as possible while flying with iPad videos, coloring books, reading to him, Duplo blocks for him to build, and now puzzles," writes Huffman.
True, the flying was not always so smooth. Huffman admits to toddler meltdowns when the iPad had to be shut down during takeoff and landing before the new rules. "We were so happy when the airlines started to allow iPads to remain on during takeoff and landing," he writes.Travel blogger Saull likes to recognize those parents who are trying. "I love well-behaved kids on planes and always pliment parents whose kids are well-behaved on my flight," she writes.

"I also always pliment parents whose kids might be a bit restless or fussy, but the parents are clearly trying. Sometimes it's hard to sit still for two hours in a metal tube even for adults!"Just ask your flight attendant.When you're sitting there in your middle seat judging the parents unable to calm their toddlers, make sure to take notes on the adult passengers.Which businesspeople huffed down the aisle because they didn't get free upgrades to first class? Which late-boarding tourists tried to push their suitcases into already-filled overhead bins? Who got up to go to the bathroom as soon as the flight attendants started beverage service? Who demanded a meal in coach on a two-hour flight when meals haven't been served in coach in decades?

As several parents point out, many children behave better than some adult travelers. "I've seen adults AND kids throw the wildest tantrums in airports regardless of age," writes Doug Simonton of Atlanta.Simonton waited until his daughter was 9 years old, seven years ago, to take her to Washington and New York. Why? Because that's how old he was when he took a similar trip many years ago. "I figured she'd appreciate it as much as I did. And she did."Asked if he would do anything differently, he said he would have built in more rest time for himself.His daughter was very well-behaved, he said, but that's how she's always been. "Shannon has always had a great temperament," he writes. "I never had to do anything to make her behave. ... ]]> https://ameblo.jp/xinjiangtoguide/entry-11813419512.html Fri, 04 Apr 2014 12:34:11 +0900